Web3 finance firm 3thix introduced at the moment that it’s partnering with Avalanche on a brand new ad-tech layer, which might provide advertisers a decentralized technique of acquiring client behavioral knowledge with out compromising privateness or protections. This follows 3thix’s $8.5 million fundraise, led by Xsolla, earlier this 12 months to assist monetize web3 video games.
Based on 3thix, this new blockchain-based answer would supply advertisers with a decentralized Identification for Advertisers, or IDFA. This is able to enable for more-targeted promoting, however with out compromising customers’ privateness offered by Apple’s protections. 3thix champions an moral strategy to recreation monetization and in-game transactions, and says this is able to enable customers entry to higher advertisements whereas permitting advertisers to stay compliant with privateness legal guidelines.
This ad-tech answer could be constructed on Avalanche’s Layer 1 blockchain which permits transaction finality and privateness. Andrew Cooper, Avalanche’s head of video games, stated in an announcement, “3thix’s decentralized ecosystem revolutionizes in-game transactions using blockchain. Users earn rewards, advertisers get precise targeting, and developers monetize better, creating sustainable value for all.”
Timothy Tello, 3thix CEO, stated in an announcement, “The unified platform, along with Avalanche’s industry-leading smart contracts technologies, is miles ahead of competing projects. Through this partnership, we are creating a blockchain-verifiable web of relations that defines how partnerships work and function in the imminent future.”
