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What e-commerce personalization trends do you predict will grow in popularity in 2023? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world.
Answer by Hunter Ray Barker, Co-Founder at Bullfrog Digital Marketing Agency & SEO Company, on Quora:
Here are three personalization trends that I imagine will not only grow in popularity in 2023… but become increasingly more powerful, advanced, and scary personal!
Contextual Personalization
Businesses will use contextual personalization to deliver customized experiences based on customer behavior and data. This technique involves collecting data about customers’ past purchases as well as their current location, time of day, device type and more in order to present them with content tailored specifically around their interests. This way, marketing messages can be even more specific to make you feel that the ad is really talking about you.
Increased AI Usage
Innovations in artificial intelligence (AI) technology have greatly improved the ability for automated e-commerce personalization in recent years. Businesses are now able to collect and analyze vast amounts of customer data quickly, enabling them to tailor product recommendations, discounts and more accordingly. As AI technology continues to develop at a rapid pace over the next few years, it is likely that the use of AI-driven personalization will become more widespread in 2023.
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Automated Personalization
Automation has been a major driver of e-commerce success over the past few years, and this trend will continue to grow in popularity in 2023. By automating personalization tasks such as product recommendations or email campaigns, businesses can save time while still providing customers with an individualized experience. Automation also makes it easier for businesses to scale their operations without having to invest heavily into additional labor costs. Overall, automated personalization will become an increasingly valuable tool for e-commerce businesses in 2023.
This question originally appeared on Quora – the place to gain and share knowledge, empowering people to learn from others and better understand the world.
