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Even whereas some visible artists search to battle again in opposition to generative AI firms in court docket, different mainstream artists are quickly embracing the tech and utilizing it to create new initiatives of their aesthetic.
Living proof: earlier this week, pop star The Weeknd, actual title Abel Tesfaye, unveiled a brand new teaser trailer for a YouTube livestream of his upcoming live performance in São Paulo, Brazil on Sept. 7, made utilizing a listing of cutting-edge generative AI instruments.
In accordance with the trailer’s credit on YouTube, the video was directed by Spanish visible artist Yza Voku, made with a mix of nonetheless photographs generated by Midjourney and animations from Runway’s Gen-3, Luma’s Dream Machine and Google’s Veo AI video generator — the latter of which remains to be invitation-only for now, and accessible solely to a small group of creators handpicked by the search large.
The visuals contained within the video characteristic the Weeknd’s typical but richly phantasmagoric, neon gothic, darkish disco type, with monstrous faces, masks, fireplace, lightning, shadowy figures with burning heads, a automobile sinking underwater and a determine wading into it, a neon gross grave, robed occultists and fingers reaching up from hell, sparse timber, screaming visages, temples and his personal head showing briefly.
The Weeknd shared the AI-generated trailer on his varied social media accounts, constructing anticipation for the livestream.
On X, he inspired followers to “Feast your eyes,” highlighting the distinctive visuals that set the tone for the upcoming efficiency.
Voku additionally expressed gratitude on Instagram, thanking The Weeknd and XO Information co-founder Lamar C. Taylor.
On LinkedIn, Matthieu Lorrain, Inventive Lead at Google DeepMind confirmed that the corporate aided within the product of the video and referred to as it “another exciting collaboration for our team as we continue to explore new creative territories with generative media.”
Whereas it’s unclear if generative AI will play a job within the livestream itself, the trailer demonstrates the potential of those instruments in artistic media.
The teaser has already captured the eye of followers and tech fans alike, wanting to see how the complete efficiency will unfold.
The brand new AI trailer follows an AI-made music video for the band Washed Out (utilizing OpenAI’s Sora) in addition to music movies for Ye (previously Kanye West’s) Vultures additionally made utilizing Midjourney and Runway. As well as, Madonna’s live performance visuals and a music movie for Jared Leto’s band 30 Seconds to Mars have additionally used AI instruments.
So clearly, though a vocal group of artists is sad with gen AI and taking it to court docket for allegedly violating copyright by coaching on their prior works with out permission or compensation, different, massively widespread acts see use within the tech and are releasing new initiatives made with it — regardless of or maybe even due to its controversial repute.
