BMW revealed the most recent updates to its in-car gaming options and its reference to non-fungible tokens (NFTs) at ApeFest 2024 in Lisbon.
Hosted by the Bored Ape Yacht Membership (BAYC), one of many high NFT collections from Yuga Labs, ApeFest served because the launch platform for the brand new BMW 2 Sequence Gran Coupé, designed with the BAYC neighborhood in thoughts.
A significant spotlight was BMW’s collaboration with BAYC to introduce a novel in-car recreation characteristic referred to as “Dookey Dash: Unclogged.” Developed in partnership with Yuga Labs, this recreation is an up to date model of the well-known “Dookey Dash” limitless runner, permitting gamers to make use of the brand new BMW 2 Sequence Gran Coupé as their in-game car.
Gamers can navigate by means of obstacles, break by means of boundaries, and acquire power-ups within the recreation. BMW has plans to make the sport out there to drivers by way of its BMW Digital Premium package deal on the BMW ConnectedDrive system.
The BMW 2 Sequence Gran Coupé showcased at ApeFest wasn’t nearly gaming — it additionally took form as a customized artwork piece, designed in an internet contest held throughout the BAYC neighborhood.
The profitable design, created by Dubai-based designer Rida, integrated BAYC’s distinctive fashion with gold accents and a mosaic of cartoon ape silhouettes. To spice up its sporty enchantment, BMW outfitted the mannequin with M Efficiency Elements.
4/ BMW 2 Sequence ApeCar
The primary-ever ApeCar, created by BMW and BAYC, designed by Apes for Apes. Constructed on the all-new BMW 2 Sequence Gran Coupe, which launched on October 16, 2024.
Obtainable solely to the members of the BAYC neighborhood for buy at ApeFest Lisbon!… pic.twitter.com/U7zWyYv6bj
— MaeveKnows (@maeveknowsnfts) October 22, 2024
After the reveal, BAYC members got the choice to register curiosity in buying the customized mannequin, which might be tailor-made to fulfill every purchaser’s native market necessities and have unique digital enhancements.
BMW’s collaboration with BAYC additionally launched attendees to a digital driving expertise by means of a mixed-reality setup utilizing VR and GPS expertise. Moreover, an unique NFC-enabled membership jacket was out there on the market.
With this partnership, BMW continues to combine Web3 tradition into its model. The corporate’s exploration of Web3 started in 2022 with trademark functions associated to the metaverse and NFTs, and since then, BMW has engaged in a number of initiatives.
Certainly one of its extra outstanding initiatives included the debut of the “i Vision Dee,” an idea car for the metaverse that represents BMW’s strategy to future digital mobility. Earlier this 12 months, BMW additionally partnered with Meta to discover how augmented actuality (AR) and digital actuality (VR) applied sciences may very well be integrated into good automobiles.
