Mike Verdu, who had largely spearheaded Netflix’s foray into gaming in recent times as VP of Netflix Video games, introduced on LinkedIn a brand new function inside Netflix Video games main the corporate’s effort to capitalize on generative AI.
The function, Vice President of GenAI for Video games, focuses on utilizing generative AI for the subsequent step in creating video games with massive groups.
“GenAI is that next challenge. I don’t think I’ve been this excited about an opportunity in this industry since the 90s, when we saw a new game launch every few months that redefined what was possible,” Verdu writes in his LinkedIn put up. “It was an incredible time to be making games as talented creators showed all of us what the future looked like. Guess what? We’re back to those days of seemingly unlimited potential and the rapid pace of innovation, which resulted in mind-blowing surprises for players every few months.”
It’s price noting that the announcement of this function comes shortly after Netflix shut down its solely triple-A studio earlier than it introduced or launched any video games.
Verdu speaks within the weblog put up about how AI will speed up and a catalyst for creator-driven choices, hoping to make sport improvement extra lithe and agile.
“I can’t believe how lucky I am to be alive when a wave this big is about to hit the game industry,” Verdu writes. “Many view this technology with fear, but I am a game-maker at heart and I see its potential to unlock all of us, to create mind-blowing new experiences for players, to lift us to new heights. Yes, we’ll have to adapt and change, but when have we failed to meet that challenge as an industry?”
Netflix is way from the one gaming writer to go this route. Digital Arts is betting massive on AI being a elementary a part of their sport creation course of. That stated, Digital Arts has additionally just lately laid off a big chunk of their workforce, so some skepticism is warranted.
