FIRST ON FOX – Among the largest names in enterprise, training, sports activities and leisure are among the many winners of this 12 months’s “Worst of the Woke” Awards.
The New Tolerance Marketing campaign (NTC), a watchdog group that targets “intolerance, double-standards” and what it calls “phony tolerance” of assorted establishments, introduced the honorees of its annual competitors on Friday.
“It’s amusing to look back at the wild woke moments that span the year, but it’s important to remember that these are all major brands and institutions that hold tremendous sway over our culture,” NTC President Gregory T. Angelo advised Fox Information Digital.
“If the New Tolerance Campaign isn’t calling them out and the public isn’t pushing back, things like radical gender ideology and divisive DEI become the accepted status quo,” he added. “We have a duty to mock this stuff.”
Harley Davidson, Jaguar and the Paris Olympics are among the many winners of the New Tolerance Marketing campaign’s “Worst of the Woke” Awards. (Klaudia Radecka/NurPhoto through Getty Photos;Mike Kemp/In Footage through Getty Photos; REUTERS/Tingshu Wang)
Mattel received a “woke” award for unveiling “the world’s first gender-neutral doll” with the launch of its Creatable World toy line.
“Kids have a blank canvas and all the pieces they need to create their own customizable characters again and again! Dress the doll one way for one character, then switch it up for someone completely different!” the Barbie firm wrote on its web site.
Harley Davidson was a recipient this 12 months for feedback made by its CEO Jochen Zeitz, who went viral for referring to himself as “the Taliban in a sustainable way,” and that his purpose was to “take on” and “redefine” “traditional capitalism.” The bike large was additionally known as out for its DEI initiatives, which the corporate introduced have been being rolled again following social media backlash.
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One other “woke” winner is Jaguar, which raised eyebrows final month for its weird advert that includes androgynous fashions as a substitute of showcasing any of its luxurious automobiles.
In Hollywood, the massive winner is the now-cancelled Disney+ present “The Acolyte,” the Star Wars spin-off sequence that was accused of oozing DEI ideology.
“It refused to stay true to Star Wars lore and instead sought to shoehorn as much DEI into every episode as possible: an all-lesbian coven of Force Witches lamenting the galaxy not accepting ‘women like us,’ asking an alien for its pronouns, a pronounced emphasis on race, and more all featured in the show,” NTC mentioned. “Series creator Leslye Headland even went on-record, stating that the inclusion of ‘queer’ communities in the program was deliberate because it ‘would be natural’ in an all-female community.”
“The Acolyte” creator Leslye Headland jokingly accepted critics calling her present the “gayest Star Wars ever.” (Dia Dipasupil/Getty Photos))
On this planet of training, the 2 winners have been Columbia College and Harvard College.
Columbia received its “woke” award for anti-Israel unrest that unfolded on campus, together with the takeover of Hamilton Corridor and the way the varsity 12 months ended with its university-wide graduation ceremony being canceled as a result of security issues. Harvard was honored for its meltdown following President-elect Donald Trump’s victory, which included canceled lessons so as to give college students “space to process the election.”
Two of this 12 months’s most-watched sporting occasions, Tremendous Bowl LVIII and The Paris Olympics, have been additionally award recipients.
Tremendous Bowl LVIII obtained a nod for showcasing the “Black National Anthem” along with the Nationwide Anthem meant for all Individuals. And the Summer time Olympics received for its controversial opening ceremony which included drag queens depicting “The Last Supper.”
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A glimpse of among the performers who appeared within the Final Supper depiction within the 2024 Paris Olympics opening ceremony. (REUTERS/Tingshu Wang)
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NTC gave its “2024 Champion of Tolerance” award to conservative activist Robby Starbuck for placing a highlight on DEI packages in company America and compelling firms to “stand down.”
“Businesses long synonymous with blue-collar Americana such as Harley Davidson, Caterpillar, Ford, John Deere, and Tractor Supply were targets of Starbuck exposés that resulted in a rollback of DEI policies, termination of participation in the deceptively named ‘Corporate Equality Index,’ and an end to ‘woke’ employee trainings. American corporations are getting back to bottom-line basics, and Starbuck is responsible for showing them the way,” NTC wrote.
Starbuck was thrilled to simply accept the award.
“It’s been the honor of a lifetime to fight for normal Americans who just want sanity from their workplaces and the stores they shop at,” Starbuck mentioned in an announcement to Fox Information Digital.
“With the support of millions of Americans, we’ve done what many said was impossible. It turns out the impossible is possible with the right plan and determination. I won’t stop trying to do the impossible to better our country. Together we WILL make corporate America sane again,” he added. “This award belongs to the millions of people who’ve supported my work… Without them nothing changes. To all of those people, I’m eternally grateful to be in this fight with you by my side.”
Fox Information’ Brian Flood contributed to this report.
