Channel 4’s industrial arm, Channel 4 Gross sales, has unveiled an unique competitors for UK-based Licensed B Firms (“B Corps”), providing 5 winners the possibility to share in £600,000 of free promoting airtime.
Partnering with B Lab UK – the non-profit behind the UK B Corp motion – Channel 4 seeks to showcase companies that meet rigorous social and environmental requirements and place them as a pressure for good within the market.
The competitors, referred to as Channel 4 proudly helps B Corp: utilizing enterprise as a pressure for good, goals to extend public consciousness of what it really means to be a B Corp whereas difficult any misconceptions round sustainable enterprise practices. Every profitable firm will obtain £120,000 in industrial airtime on Channel 4’s primary channel, which reaches practically 32 million adults monthly, giving them the potential to draw new audiences. As well as, the initiative helps Motion 5 of the Advert Internet Zero Motion Plan by leveraging promoting to foster optimistic shopper behaviour change.
Channel 4 has lengthy addressed local weather and environmental points by means of its programming. It now goals to increase its focus to off-screen efforts, encouraging the promoting business to actively assist sustainable practices. The broadcaster’s personal company-wide targets, verified by the Science Based mostly Targets initiative (SBTi), decide to a 90% discount in Scope 1, 2 and three emissions by 2050.
“Channel 4 is renowned for addressing climate and sustainability issues in its programming to drive national conversations and inspire change,” mentioned Ewan Douglas, Head of Gross sales Nations & Areas & Enterprise Improvement at Channel 4 Gross sales. “We want to take that a step further by turning our attention to the impact of adverts and rewarding those who commit to sustainable practices. We’d encourage all eligible businesses to apply.”
Ros Holley, Director of Communications & Advertising at B Lab UK, added: “This is an exciting opportunity to empower B Corps across the UK to reach new audiences. As one of the fastest-growing B Corp communities in the world, UK B Corps of all sectors and sizes are proving that businesses can be a force for good. Channel 4’s mission to champion unheard voices aligns perfectly with our own goals.”
apply
Functions for the competitors are open now , with full eligibility standards out there on Channel 4 Gross sales’ web site: https://www.channel4sales.com/business-good/bcorp
All candidates should maintain licensed B Corp standing, demonstrating excessive social and environmental efficiency, transparency, and accountability. This newest transfer by Channel 4 to advertise sustainable promoting underscores the broadcaster’s dedication to advancing social and environmental agendas each on and off-screen.
