A Profession Constructed on Competitors and Adaptation
Aaron Keay’s profession has at all times been about competitors, technique, and flexibility. His journey began in sports activities, enjoying skilled soccer in Europe and for the Vancouver Whitecaps, in addition to representing Canada on the worldwide degree. However after stepping away from skilled athletics, he took those self same abilities—self-discipline, resilience, and management—and utilized them to enterprise and investing.
At the moment, Aaron Keay is a profitable entrepreneur and investor. He has constructed, funded, and led a number of ventures throughout client merchandise, well being and wellness, know-how, and finance. He’s the founding father of Klutch Monetary and Kommunity Health, and he serves as an advisory board member at RX3 Development Companions, an funding agency co-founded by NFL quarterback Aaron Rodgers.
“I’ve always been drawn to opportunities where I can compete, build, and grow,” Keay says. “Whether it was on the soccer field or in business, I love the challenge of making something better and scaling it to its full potential.”
From Sports activities to Enterprise
Keay grew up in North Delta, British Columbia, the place sports activities had been his important focus. He performed a number of sports activities however excelled in soccer and basketball, finally incomes a spot enjoying professionally. The expertise gave him a deep understanding of competitors, teamwork, and high-pressure decision-making—all abilities that may later develop into priceless in his enterprise profession.
After retiring from soccer, Keay moved into the health trade. He turned a accomplice in Progressive Health, a coaching enterprise that helped people enhance their well being by way of structured coaching applications. This primary style of enterprise possession sparked his ardour for entrepreneurship.
“I loved fitness and helping people improve their health, but I was also fascinated by the business side of things,” Keay explains. “I wanted to understand how companies grow, how investments are made, and how great ideas become successful businesses.”
Investing within the Future
Keay took that curiosity and moved into finance and enterprise capital. Through the years, he has been concerned in IPOs, mergers & acquisitions, and investments totaling over $5 billion. He was an early investor in client manufacturers and rising industries, together with know-how, wellness, and health corporations.
One in every of his largest strikes got here when he helped take OrganiGram public, one of many first publicly traded hashish corporations in Canada. He noticed the chance early, invested within the area, and efficiently navigated its progress. However he’s fast to level out that investing isn’t nearly tendencies—it’s about timing, execution, and long-term imaginative and prescient.
“There’s always a new industry or product that seems exciting,” Keay says. “But the companies that succeed are the ones with great execution, strong leadership, and real consumer demand.”
Becoming a member of the RX3 Advisory Board
One in every of Keay’s most enjoyable latest strikes is becoming a member of the advisory board at RX3 Development Companions. RX3 is a client progress fairness agency that connects top-tier manufacturers with influential buyers, athletes, and entertainers. For Keay, it’s a pure match.
“I’ve been investing in RX3 for years because I believe in their model,” Keay says. “They don’t just invest in companies—they help them scale by elevating strategic partnerships and high-profile networks.”
Now, as an official member of the RX3 advisory board, Keay will take a extra hands-on position in shaping investments, advising corporations, and driving progress. He additionally sees a chance to extend engagement throughout social media and athlete networks, making certain that RX3’s investments get the visibility and help they should thrive.
“I think the RX3 eco system is the absolute perfect blend for athletes, artists, celebrities and influencers alike,” Keay suggests. “RX3 provides those groups with an authentic and genuine pathway for investing their capital. Given the nature of consumer products their special place in society gives immediate validity, attention and exposure to our investments. Everyone is aligned, no one’s paid, and those who put the spotlight on the product, service, or technology authentically utilise it.”
His deep expertise in scaling companies, recognizing tendencies, and main funding technique shall be an asset to RX3 because it continues to develop.
A New Period in Health: Kommunity
One in every of Keay’s newest entrepreneurial enterprise brings him full circle again to health. Kommunity Health is a boutique coaching model that integrates high-quality video content material into brick-and-mortar gyms. The idea blends digital and in-person experiences, creating a contemporary, scalable health answer.
“We know that People want premium fitness experiences with Instructor engagement, In class entertainment within their peer and social groups,” Keay says. “Kommunity is about building a fitness brand that feels exclusive, high-energy, and immersive, while allowing every member to measure their performance with their Kommunity 10 challenges and quarterly events to members can track their progress in a meaningful and personalized way.”
His competitors within the area is robust—manufacturers like Barry’s Bootcamp, F45, and Orange Idea have dominated the boutique health trade. However Keay sees a spot available in the market that Kommunity can fill.
“Fitness continues to evolve, and entertainment combined with technology is becoming a key part of having success in the Boutique and Group Fitness Enviroment.” Said Keay “The Kommunity 10 program provides Members the chance to benchmark private efficiency quarterly on key metrics the place they will additionally accomplice with pals, compete and help one another socially and as soon as 1 / 4 can think about competing in opposition to a broader member base. That’s an possibility for everybody from Newbie to Elite and that’s what makes up a group in health – one thing for everyone.
Balancing Work, Health, and Household
Regardless of his busy schedule, Keay stays extraordinarily lively. He golfs, cycles, and competes in endurance occasions like Hyrox. He additionally continues to mentor entrepreneurs, put money into rising manufacturers, and help philanthropic causes, together with KidsSafe and Music Heals.
“I believe in balance,” Keay says. “You have to push yourself in business, but you also need to stay active, take care of your health, and spend time with family.”
Last Ideas
Aaron Keay’s profession has been a narrative of adaptation, competitors, and progress. Whether or not it was on the soccer discipline, in enterprise capital, or launching new companies, he has at all times been centered on execution and long-term success.
“I don’t believe in overnight success,” he says. “It’s about stacking small wins, learning from failures, and always pushing forward.”
Now, as he takes on new roles at RX3 Development Companions, builds Kommunity Health, and continues investing in disruptive client manufacturers, Keay is proving that the athlete’s mindset isn’t only for sports activities—it’s for enterprise, management, and innovation.
