Advantage Drinks, the UK’s fastest-growing clear vitality drink model, has introduced the profitable closure of a £2 million funding spherical.
This newest funding brings the corporate’s whole funding to over £5 million. Notable traders on this spherical embrace James Watt, co-founder of BrewDog—Europe’s largest craft beer model—and Eberechi Eze, Premier League footballer and England worldwide.
James Watt will tackle the position of strategic advisor, offering steerage to Advantage’s founder and CEO, Rahi Daneshmand, on scaling the enterprise globally. Eberechi Eze will actively take part in Advantage’s advertising technique, aiming to amplify the model’s presence following the funding. They be a part of present investor Chris Smalling, former England and Manchester United footballer, together with a gaggle of strategic angel traders.
The infusion of capital will help Advantage’s strategic advertising efforts, world distribution growth, and staff development. The corporate plans to boost model consciousness within the UK, Europe, and past, capitalizing on its present presence in over 5,000 shops throughout 20 nations. Key stockists embrace Waitrose, Entire Meals Market, Ocado, Morrisons, Motor Gasoline Group, On line casino, Carrefour, and Spinneys.
Based in 2016, Advantage presents clear vitality drinks made with all-natural elements, zero sugar, and nil energy. The drinks are powered by yerba mate, an adaptogen wealthy in important nutritional vitamins, minerals, amino acids, and antioxidants. Out there in three flavours—Tropical, Peach & Raspberry, and Strawberry & Lime—every can accommodates 80 milligrams of pure caffeine, equal to a cup of espresso or conventional vitality drink.
Advantage’s merchandise intention to offer a sustained vitality increase that enhances psychological focus and bodily efficiency with out the crash or jitters related to conventional vitality drinks and occasional. The model is licensed carbon impartial and vegan, aligning with rising client demand for more healthy and extra sustainable choices.
Rahi Daneshmand, Founder and CEO of Advantage, acknowledged: “We are really excited to partner with Eberechi Eze and James Watt to build the leading clean energy drink brand globally. Their belief in our vision and commitment to our growth emphasises the positive impact we plan to achieve together. As the first all-natural energy drink with zero sugar and zero calories, Virtue is well-positioned to lead the way for clean energy. These partnerships mark the start of an exciting next chapter for Virtue, and we can’t wait for even more people to enjoy our clean energy drinks.”
James Watt added:”It’s seldom that I see a drinks model that genuinely excites me. In Advantage, I discovered a tremendous product led by a superb entrepreneur. I’m delighted to now be serving to them on their development journey.”
Eberechi Eze concluded: “Virtue is more than just an energy drink to me; it’s a brand I truly believe in. Its clean energy aligns with my lifestyle on and off the pitch. I am excited to be part of a brand that is all about a natural, healthier way to energise.”
With the UK vitality drinks market valued at £3.4 billion and anticipated to develop at a compound annual development price (CAGR) of 5.20%, Advantage goals to ascertain clear vitality drinks as a serious class inside the trade.
