Based in 2018 by husband-and-wife staff Amy and Rob Knight, together with their good friend Chris Finch, Should Have Concepts has quickly grow to be one of many UK’s fastest-growing e-commerce companies.
The trio, having beforehand labored collectively, introduced a various set of abilities to the desk, forming a powerful and efficient staff. Amy, a mum of two, graduated with a Regulation diploma however shortly pivoted to digital advertising, a discipline she taught herself resulting from her ardour for enterprise and advertising.
Specialising in distinctive, problem-solving merchandise, Should Have Concepts has seen exceptional development. From humble beginnings packing orders on their eating desk and storing inventory of their spare room, the corporate now employs a staff of 135 folks, dispatching 7,000 orders a day from their state-of-the-art 40,000 sq ft distribution centre in Kent. With a relentless deal with delivering best-in-class buyer experiences, revolutionary digital advertising methods, and leveraging superior, custom-built know-how, the corporate is ready to hit £60M in gross sales in 2024. As a family-run enterprise, their mantra is to deal with each single buyer as they might need to be handled, upholding three key guarantees: fast supply, a 100-day money-back assure, and a simple returns course of.
Should Have Concepts achieved a spot on the Sunday Instances Quickest UK Firm’s 100 Record in 2024, underscoring their speedy development and success.
What was the inspiration behind Should Have Concepts?
My husband had already run a profitable enterprise and we needed to start out one thing fully new, offering a complete new vary of useful merchandise, whereas providing the most effective in-class customer support. While on the earlier enterprise we had began to experiment with Meta promoting, we shortly noticed it’s potential.
As soon as we left our earlier enterprise we went on vacation to the States and found our first product, what we name the ‘Hygiene Hero’. On our return we shortly positioned our first order and learnt easy methods to run advertisements on Meta.
Who do you admire?
Sara Davies – the British businesswoman and founding father of Crafter’s Companion
Trying again, is there something you’d have executed in a different way?
I’m unsure there’s. Clearly I’m positive there are some small issues however I’m an enormous believer in every little thing occurs for a cause and I don’t assume we might be the place we at the moment are if we hadn’t taken the trail we did!
What defines your means of doing enterprise?
Customer support is on the coronary heart of every little thing we do and we proudly supply very conventional customer support, in addition to fast supply, inside two working days or your order is free, a 100-day money-back assure and a simple returns course of. Our customer support is obtainable 8am to 8pm, 7 days per week and we could be contacted by way of electronic mail, social media, telephone calls and even by put up. Retaining customer support constant is essential to us and it’s delivered by coaching the staff to a excessive normal and guaranteeing the staff know that they’re totally empowered to do what is true by the client. This we imagine is what’s driving our enterprise ahead at a speedy price.
Knowledge and know-how can also be the inspiration of our enterprise and our success which helps us keep a aggressive edge within the e-commerce sector.
Leveraging information underpins every little thing we do, and I taught myself easy methods to run Meta advertisements once we started promoting and I shortly realised how utilizing information is vital. We additionally use superior, custom-built know-how for all our inner methods which allows us to make actually knowledgeable choices about our advertising.
We additionally leverage information in each different facet of the enterprise, together with operations to make sure we’re offering the very best degree of service as effectively as doable.
What recommendation would you give to somebody beginning out?
Be assured in your talents, let your ardour drive you and go for it.
Ensure you handle cashflow carefully, particularly if you end up rising as it’s troublesome to fund development.
