Greenpark is a worldwide performance-driven content material company specialising in omnichannel search and social.
Based to revolutionise model publishing, it combines deep viewers insights with revolutionary digital methods, serving to high worldwide purchasers equivalent to Unilever, Campari Group and Kimberly Clark create content material that resonates with individuals and algorithms alike.
From its early days, Greenpark has targeted on producing tangible enterprise outcomes. With over 150 managed model web sites and social channels worldwide, and greater than 200 million natural periods generated yearly, the company has saved purchasers tens of millions in paid media whereas boosting model recall and buy intent. It has not too long ago strengthened its foothold in superior AI know-how and inventive AI labs, additional cementing a repute for staying forward of the curve.
On the helm is CEO and founder Sven Lung, who honed his data-driven ethos whereas managing substantial paid media budgets because the founding father of on-line style retailer BrandAlley. He emphasises that robust, long-term development will depend on purposeful earned and owned media methods: ‘I wanted to offer brands a comprehensive approach integrating SEO, tech, content and digital PR to build visibility and scale effectively. Being independent from external funding has also given me control over the business’s course.’
What was the inspiration behind Greenpark?
I needed to revolutionise model publishing for manufacturers and organisations. I beforehand managed a considerable paid media finances as founding father of an internet style retailer, BrandAlley, so noticed first-hand how good earned and owned media methods had been more practical in reaching long-term development.
I began Greenpark to supply different manufacturers a complete method that integrates search engine optimization, tech, content material, and digital PR to construct model visibility and scale successfully. I additionally needed to be unbiased, with out exterior funding, so I might have management over the enterprise long-term.
I’m proud to say we now function in 40 markets and serve multinationals like Nestlé and Sanofi.
Who do you admire?
I’ve nice admiration for Sir Martin Sorrell. His potential to proceed constructing profitable companies at this stage of his profession, pushed by a real ardour for development fairly than solely revenue, resonates with me.
His latest ventures exemplify revolutionary considering and speedy scaling, which I discover extremely inspiring. I share his dedication to empowering groups and fostering a collaborative atmosphere – I imagine that is important for long-term success.
He has additionally been capable of reinvent himself after setbacks and continues to innovate because the business panorama modifications. Sustaining an entrepreneurial spirit in enterprise means that you can be resilient and adaptable regardless of modifications and I love that loads.
Wanting again, is there something you’d have carried out in another way?
My essential remorse is my early hiring practices. As a inventive chief, my enthusiasm stopped me doing thorough due diligence, resulting in expensive hiring errors. My recommendation to aspiring entrepreneurs is to fastidiously vet candidates, particularly for key positions.
Having the appropriate individuals in key roles permits earlier strategic planning so to not be caught within the weeds of the day-to-day. I discover founders typically grow to be too engrossed in every day operations, making an attempt to handle each side of the enterprise, and that may shortly grow to be a barrier to development. Rent the appropriate individuals so you’ll be able to step again and grow to be the architect of your online business imaginative and prescient as a substitute.
What defines your manner of doing enterprise?
Greenpark distinguishes itself as a boutique company targeted on delivering world-class digital providers to giant multi-national purchasers. We’re recognized by our purchasers to drive enterprise outcomes by way of superb content material that each individuals and algorithms love. We’re significantly recognized within the business for our revolutionary method to omnichannel search and social advertising.
Our distinctive mannequin consists of constructing AI powered in-house squads for purchasers, making certain devoted consultants align intently with their objectives – it’s all about injecting efficiency into their owned and earned media methods. Our agile, tech-savvy method fosters robust partnerships and delivers measurable worth.
Securing a considerable contract from Unilever in our early days (after refining our enterprise mannequin) is testomony to this. Unilever recognised our potential and awarded us a multi-million-pound venture driving development over a number of years, which validated our method. We haven’t seemed again since.
What recommendation would you give to somebody beginning out?
My high piece of recommendation for brand new entrepreneurs is to concentrate on market potential first. Many start-ups fail regardless of vital funding as a result of they lack sustainable development methods. Having these in place from the outset whereas being nimble allows you to adapt to altering wants in addition to capitalise alternatives.
It’s additionally essential to prioritise and domesticate a robust basis earlier than searching for fast returns. This requires a dedication to nurturing expertise and constructing infrastructure to make sure your staff can thrive and contribute meaningfully to your mission.
I’d additionally advise anybody beginning out to be unbiased for so long as they’ll, even when it means doing issues slower. This lets you develop a long-term imaginative and prescient and create worth within the enterprise.
