The junk mail business is present process a basic transformation. Traditionally, small companies confronted important limitations resembling excessive prices, prolonged setup processes, and restricted enterprise hours, making it difficult to compete with bigger companies.
Now, Birmingham-based Bakergoodchild (BG) is altering the panorama with the launch of its new Software program-as-a-Service (SaaS) platform, frankk., designed to completely automate junk mail options and provides SMEs entry to enterprise-level effectivity.
Levelling the Enjoying Subject for SMEs
For a lot of small companies, junk mail has remained out of attain resulting from advanced setup processes and outdated pricing fashions favouring high-volume senders. frankk. removes these limitations by providing no minimal spend, no minimal ship, and bulk mail reductions beforehand reserved for big companies.
By automating key processes, frankk. has streamlined junk mail operations, slicing setup instances by 83%—from half-hour to below 5. It additionally gives 24/7 entry to printing amenities, guaranteeing better flexibility, quicker approvals, and effectivity features of 63.5%.
Because the business evolves, junk mail is not a standalone channel. Improvements like personalised buyer engagement, seamless offline-to-online integration by way of QR codes and personalised URLs, and eco-friendly printing practices are making junk mail extra dynamic, data-driven, and sustainable.
With these advances, junk mail is not only for large companies—it’s changing into a quicker, extra accessible instrument for SMEs seeking to enhance their advertising and marketing attain.
Automation With out Job Losses
Regardless of considerations that automation might result in job losses, improvements like frankk. are demonstrating that effectivity doesn’t have to return on the expense of staff. By automating repetitive duties, staff are capable of deal with high-value work, resulting in elevated flexibility, higher work-life steadiness, and improved service supply.
“In an era where automation is often feared, baker goodchild is changing the conversation,” mentioned Bruce Thomson, Managing Director at baker goodchild. “frankk. empowers businesses to work smarter, reduce waste, and future-proof their direct mail strategies.”
Slightly than changing workers, automation is enabling companies to scale extra effectively. Charlotte Smiles, Head of Gross sales & Advertising and marketing, frankk, added, “Set pricing on our website has cut quoting times and expanded our reach to smaller businesses that wouldn’t typically meet minimum job requirements.”
By decreasing prices and simplifying processes, automation helps companies develop whereas making the junk mail business extra aggressive and adaptable.
Early Successes
Since launching, frankk. has already reshaped how companies handle junk mail, providing a 24/7, on-demand method beforehand unparalleled within the business.
For instance, Watford Conservatives not too long ago used frankk. to launch six junk mail campaigns in simply 26 minutes—a course of that might have taken hours below conventional strategies. Companies can now schedule campaigns after hours, guaranteeing next-day manufacturing with out ready for business-hour approvals.
For a lot of SMEs working on tight deadlines, the power to run campaigns outdoors commonplace working hours is proving to be a game-changer. By eradicating time constraints, frankk. is positioning junk mail as an agile, fashionable advertising and marketing instrument somewhat than a slow-moving, resource-heavy course of.
What’s Subsequent for frankk. in 2025?
As automation continues to reshape industries, bakergoodchild is positioning frankk. on the forefront of junk mail innovation. The platform is about to roll out 4 main updates later in 2025, geared toward enhancing effectivity, personalisation, and integration throughout the sector.
Among the many upcoming developments are enhanced design instruments for better artistic flexibility, knowledge mapping capabilities to enhance focusing on and personalisation, API integrations for seamless connectivity with digital advertising and marketing platforms, and customized codecs to increase marketing campaign choices for companies.
For the UK’s 5.5 million SMEs, which make up 99.8% of the nation’s enterprise panorama, entry to cost-effective, automated advertising and marketing options is changing into more and more important. As junk mail adapts to a digital-first world, platforms like frankk. are setting new business benchmarks, guaranteeing companies of all sizes stay aggressive in an evolving market.
Established in 1995, bakergoodchild has constructed a powerful status for serving to companies reduce via the noise with efficient and reasonably priced mailing options.
With 30 years of expertise, the corporate has advanced right into a trusted title within the business, providing all the pieces from print administration to postal providers. However what actually units them aside is their deal with innovation and customer-first service. Their motto, “Be quicker, be better,” is extra than simply phrases—it’s a dedication to serving to companies join with their audiences in smarter, extra environment friendly methods.
Past innovation, bakergoodchild can also be dedicated to sustainability. Their eco-conscious method contains FSC® certification, ISO14001 accreditation, and chemical-free printing processes—guaranteeing that companies can attain their prospects with out harming the planet.
Because the advertising and marketing panorama continues to evolve, bakergoodchild stays on the forefront, mixing custom with expertise to maintain junk mail related, environment friendly, and accessible for companies of all sizes.
