Banijay Asia and Nodwin Gaming, a division of Nazara Applied sciences, introduced a strategic partnership to revolutionize esports, gaming and youth leisure in India.
This collaboration marks a major step in mixing cutting-edge content material with the booming gaming and youth tradition ecosystem. As a part of this alliance, Banijay Asia will take the helm in producing Playground, Nodwin Gaming’s flagship gaming actuality present that has redefined the intersection of gaming, leisure, and influencer tradition within the area.
The partnership may even convey new scripted and captive actuality exhibits to sunlight, with each firms co-developing new mental properties (IPs) and pioneering recent content material ideas throughout gaming, esports and youth tradition.
Deepak Dhar, group CEO of Banijay Asia & Endemol Shine India, stated in an announcement, “This collaboration with Nodwin Gaming is an exciting extension of our vision to create content that resonates with evolving youth audiences. Gaming is not just a sport; it’s a culture, a lifestyle, and a massive content opportunity. With Playground and our upcoming IPs, we aim to redefine engagement and storytelling in this space.” He additional added, “I look forward to the creative collaboration with Akshat Rathee, and Joost Roset who we previously worked with, in bringing iconic global IPs to India. This is an invaluable opportunity to create clutter-breaking formats in the youth and gaming space.”
With a various portfolio of high-impact IPs together with the televised esports match – BGMI Masters Collection (BGMS), Comedian Con India, NH7 Weekender, and extra, Nodwin Gaming is a key participant within the gaming, esports and youth leisure ecosystem.
Speaking concerning the partnership, Akshat Rathee, managing director of Nodwin Gaming, stated in an announcement, “Youth entertainment is evolving rapidly, and our partnership with Banijay Asia positions us perfectly to lead that change. With Playground, we’ve just begun to explore what’s possible. Backed by Banijay’s global expertise, we’re now set to scale the IP across multiple languages and markets, with the ambition of building an international format.”
Rathee added, “At the heart of our approach is our philosophy of ‘timeshare of mindshare’. We’re not just creating content, we’re creating cultural moments. The Rusk creative team will stay actively involved as we expand the universe of Playground, aiming to grow from one show to between five and ten each year. This is just the beginning of a bold new chapter in gaming and youth content.”
With gaming rising as one of the crucial influential youth-driven industries, this partnership is poised to set new benchmarks in how gaming and leisure are consumed in India. By leveraging Banijay Asia’s experience in content material creation and Nodwin Gaming’s deep-rooted understanding of gaming communities, the collaboration guarantees to push inventive boundaries and seize the creativeness of younger audiences nationwide.
Banijay Leisure has sturdy experience within the gaming house, by way of its world distribution arm Banijay Rights, with profitable gaming activations leveraging key manufacturers together with Peaky Blinders, Black Mirror, Simon’s Cat and MasterChef.
