Barstool Sports activities founder Dave Portnoy is aware of a factor or two about podcasts, and believes the trade is “super convoluted” these days, so being “early and different” are key components to success.
“We’ve had every podcast, like, under the sun come through our doors. We were early to a lot of them,” Portnoy instructed Fox Information Digital.
Certainly, Barstool has produced podcasts for individuals from all walks of life, together with wildly common sports activities titles similar to “Pardon My Take” and “Spittin Chiclets” to the female-centric popular culture model “Chicks in the Office.”
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Barstool Sports activities founder Dave Portnoy has launched a number of profitable podcasts within the “super convoluted” house. (The Dave Portnoy Present With Eddie & Co/Youtube)
Barstool has podcasts for almost every part, with “Macrodosing” permitting its hosts to discover conspiracy theories, “The Yak” and “KFC Radio” providing locker-room fashion banter, “BFFs” offering candid conversations for a youthful Gen Z viewers, “Fore Play” masking golf, “Lights Camera Barstool” specializing in motion pictures, “Out & About” exploring homosexual tradition, “Mostly Sports” offering commentary on, nicely, largely sports activities, and lots of extra. Barstool additionally produces a plethora of comedy and playing podcasts, and Portnoy co-hosts “The Unnamed Show,” which takes a take a look at weekly drama inside the corporate.
Barstool even has a podcast, “Taylor Watch, which is dedicated to Taylor Swift news.
Portnoy believes the recipe for success is quite simple.
“It’s the one who is doing the podcast, whether or not they’re fascinating, join, sincere, genuine, all that, and whether or not it’s been finished earlier than,” he said. “Credibility with the viewers.”
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Dave Portnoy believes “credibility with the viewers” is a key to success. (Stacy Revere/Getty Images)
One of Barstool’s most successful podcasts was “Name Her Daddy,” a sex-themed offering that was originally hosted by Alexandra Cooper and Sofia Franklyn. The co-hosts eventually went their separate ways, and Cooper has emerged as one of the most influential voices in all of media.
Cooper took the “Name Her Daddy” brand to Spotify for a multi-million-dollar deal, and jumped to SiriusXM in 2024 for a massive payday that reportedly landed her $125 million over three years.
Cooper went on to sign influencer Alix Earle — who recently became Sports Illustrated Swimsuit’s first-ever digital cover star — to her Unwell Network, but Variety reported last month that the female influencers have split up and gone their separate ways. Portnoy found himself caught up in the ordeal when he posted a video of himself playfully shaking a can of High Noon superimposed on an image showing he had a phone call with Earle.
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Alex Cooper, Dave Portnoy and Alix Earle.
Many suspected Barstool was set to sign Earle, but Portnoy says he was actually mocking Cooper, who posted a similar video when she signed former Barstool host Grace O’Malley.
“That was a joke,” Portnoy said.
“I’ve identified Alix Earle earlier than she even turned enormous, and clearly Alex labored for me. I nonetheless have an excellent relationship along with her, however she made the identical precise video with Grace. So, I used to be simply form of mocking and poking enjoyable,” he added, before explaining that Earle is already too popular for the Barstool formula and the 24-year-old influencer won’t be joining his company.
“The Barstool mannequin is to search out unknown individuals after which get them huge. As soon as they’re already huge – what occurs with Alex and Alix occurs. It is like, ‘Effectively, what do I want you [for]?’ And vice versa,” Portnoy said. “Cash complaints, the previous band label form of factor… I used to be simply form of needling Alex Cooper a bit of bit, identical to, turnabout is truthful play.”
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