will.i.am doesn’t assume true artists ought to fear about synthetic intelligence.
“The only thing to be worried about is if you’re making music to chase an algorithm,” he informed Fox Information Digital. “If you’re making music to trend on TikTok. And to do that, you have to really unlock the codes to that matrix. If that’s your whole [hustle], then AI is going to do a better job than that.”
The Black Eyed Peas singer does assume individuals not concerned within the inventive course of within the music trade are those who ought to fear about AI taking away their jobs.
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“The people that are at risk of AI in the music [industry] are managers, label execs, finance auditors, attorneys. If you look at the money that’s being put [in]to make these systems more advanced, Microsoft is giving you a copilot [the company’s AI assistant]. And there’s nothing slowing down how freaking awesome that’s going to be in 2025 version eight. And that’s going to be used for all types of industries,” he mentioned.
“There’s not an army or a fleet of AI music do[ing] everything to the level of copilots or sales force agents. So musicians and hyper-creatives are okay. We’re going to use AI and reinvent and create a whole new industry because of it.”
He added, “Right now, AI does a good job of everything that we’ve created and can mimic it. But AI is not making things that don’t exist exist. We do that. We created AI. So AI is a mirror. It shows you exactly what’s in front of it.”
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will.i.am has been concerned with AI-related platforms and tech for a number of years now, together with his app FYI, an AI-powered app designed to assist creatives with productiveness by messaging and file administration instruments, in addition to content material publishing “to create an all-in-one experience,” per their web site.
Now they’re launching “CONVOS,” a content material sequence that includes artists and creatives having on-on-one conversations with the AI individual within the FYI.AI app.
“Musicians and hyper creatives are okay. We’re going to use AI and reinvent and create a whole new industry because of it.”
The inspiration got here from a French sequence that can.i.am noticed known as “Colors” that reminded him of his personal experiences selling music there and improvising materials, and he made the connection together with his app’s personal AI personas to do one thing distinctive.
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“[I thought] what if there was a way to have a different type of performance that’s conversation-based? And then after the conversation, the principal, the artist, the creative jams out, does poetry or a song. Because that’s really what a song or some creative endeavors [are] about. It’s about, like, this discovery process,” he mentioned.
will.i.am continued, saying the objective was to create extra of a “banter with AI.”
“A lot is happening when you’re talking to yourself. But this is like a different version of that,” he mentioned. “You’re not talking to yourself, but you’re talking to some type of chalkboard or banter board or mirror that’s able to give you real time reflection without having to be weird speaking out loud.”
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will.i.am added, “It’s a different way to digest what’s on your mind. There’s people that are conversationalists for a living, they like to talk. And a lot of times these people can exhaust the other person on the other end, you know? And in this case, it’s not an interview. It’s like a banter with yourself and some slice of intelligence on the other end to give you what you’re saying back at you without judgment.”
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“CONVOS” episodes characteristic musicians and artists additionally figuring out lyrics and new materials with the FYI.AI, receiving suggestions and ideas to finish the tune.
And whereas will.i.am, in fact, likes what his AI app has to supply, saying, “You can engage and discover things that the world of information has for you to learn,” he encourages individuals to query what solutions and feedback it offers.
“Right now, AI does a good job of everything that we’ve created and can mimic it. But AI is not making things that don’t exist exist. We do that.”
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“But then, at the same time, push it. Push the AI… It’s not holy,” he mentioned.
He continued, “It’s not some precious wall that whatever it says is. There’s a lot of people that what they read on social media, on Twitter, or they see on a post [and think] ‘It’s got to be real. Well, it has to [have] been real. Look. It’s trending.’ No, bro. Those are motherf—ing bots. You just think you’re talking to a f—ing human.”
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With FYI.AI, “you know you’re talking to a f—ing A.I… You know it. No one’s lying to you. So push it. Push it. Push it to get the information. But don’t bubble yourself. Be mindful that you know what it will be. Know what you’re talking to. And use it for research. But don’t get lost in the sauce is [what I] caution as they have fun with it,” mentioned will.i.am.
“It’s somebody’s art. You’re going to find some truth there. But if it’s too good to be true, push that s—.”