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Botika, a began targeted on AI-generated vogue fashions, has raised $8 million and launched its new cellular iOS app.
Whereas human vogue fashions should not going to love this, Botika stated that it empowers on-line clothes corporations of all sizes with its AI-generated fashions that may make their clothes look good.
The app, alongside the most recent developments to Botika’s generative AI platform, helps vogue manufacturers create high-quality, on-model photographs for e-commerce. Along with this announcement, Botika has efficiently closed an $8 million seed funding spherical, co-led by Stardom, and Secret Chord Ventures, with participation from Seedcamp.
This funding will drive continued product innovation and help the corporate’s growth within the vogue {industry}, the place it has achieved outstanding development – multiplying its income by 9 instances and its buyer base by eleven instances prior to now yr.
With this vital infusion of capital and the launch of the cellular app, Botika goals to supply an accessible, cost-effective resolution to allow on-line clothes manufacturers to boost their visible content material, enhance gross sales, and cut back manufacturing prices.
Botika’s distinctive AI know-how is designed to assist manufacturers in seamlessly remodeling fundamental product photographs into skilled, studio-quality photographs, full with AI generated fashions and backgrounds that mirror every model’s aesthetic, with the corporate additionally coaching its personal customized basis fashions.
Greater than half of buyers depend on model or retailer-provided imagery when deciding whether or not or to not buy a chunk of clothes. But, the manufacturing value of a pictures shoot for ecommerce can vary anyplace from tens of 1000’s to a whole bunch of 1000’s of {dollars} per shoot, the corporate stated.
Botika’s AI generated vogue mannequin addresses this essential ache level for vogue manufacturers and breaks down the barrier to high-quality, on-brand photographs at a manageable value and timeline. Botika’s platform permits manufacturers to create lifelike, visually interesting photographs inside minutes to have interaction prospects and enhance gross sales.
The brand new Botika cellular app brings the platform’s highly effective AI generated vogue mannequin instruments instantly into the fingers of customers, permitting vogue manufacturers to create beautiful, on-model product photographs anytime, anyplace.
With the app, manufacturers acquire entry to their very own AI-powered digital studio, drastically lowering time-to-market by streamlining picture manufacturing with out sacrificing high quality. This cellular performance additionally contains Botika’s new help for flat lays and packshots, increasing the model’s capabilities past its authentic deal with on-model pictures.
Responding to demand from cellular customers on e-commerce platforms like Shopify and others, Botika stated it designed the app to allow end-to-end, professional-quality photograph creation proper from the cellphone. Manufacturers can now shoot, edit and sync photographs seamlessly to their on-line shops, accelerating time-to-market whereas lowering prices and sustaining high quality.
“Converting browsing shoppers to buying shoppers relies heavily on engaging and accurate product imagery, yet every photo is not created equal,” stated Eran Dagan, CEO at Botika, in an announcement. “As consumer expectations heighten and e-commerce grows more competitive through social selling, smaller online brands and boutiques are at risk of losing profits to photography costs or lackluster images that receive less engagement and fewer sales. With the release of Botika’s mobile iOS app, we’re putting the power of Generative AI at our customers’ fingertips, empowering brands with the tools needed to bring their creative visions to life and better compete in a challenging online fashion market.”
The latest funding and product improvements mark a serious milestone for Botika, with plans to construct on this momentum all through 2025.
