Aarki lately launched its Cell Retention Radar Report for 2025, by which it particulars the difficulties that app and cell recreation builders face within the oversaturated consideration financial system. It additionally gives insights into how entrepreneurs can greatest promote their new cell titles despite the difficulties — particularly, the way to retain gamers and hold them despite the deluge of competitors.
The report covers all sectors of the cell trade, not simply gaming. Nonetheless, for gaming particularly, the report famous the significance of understanding consumer thought patterns. Gaming, it says, is the cornerstone of the so-called “App Hive,” driving 41% of all downloads. From there entrepreneurs can map patterns of conduct throughout a number of kinds of apps, together with the place they go after they depart the sport, and make “more precise cohort-based targeting.”
Avi Das, Aarki CRO, stated, “This report highlights a simple truth: it’s not just about keeping users in one app—it’s about understanding where they go next… The secret is in creating connections. By aligning your campaigns with user preferences and timing, you transform moments of engagement into long-term loyalty.”
“Stickiness” in video games
The report additionally highlights how completely different video games carry out so far as retaining energetic customers — the “stickiness” of the sport, to make use of Aarki’s phrase. Technique video games and RPGs, they are saying, have excessive stickiness, indicating sustained curiosity by assembly customers’ emotional wants. Puzzle and arcade video games, alternatively, have low stickiness, as less complicated gameplay can fail to have interaction gamers for a protracted interval.
Aarki covers every of the cell genres in better element, detailing extra the everyday customers’ habits and whether or not they’re primarily genre-loyal or not. By connecting with sure different apps, the report proposes that builders can hold gamers coming again to their recreation for an extended time period. The report additionally notes that world app installs are down by 2.3%, which means that spotlight is a extra finite useful resource than ever.
Aman Sareen, Aarki CEO, stated in an announcement, “Success in the mobile app ecosystem depends on more than just acquisition. It’s about fostering loyalty and driving meaningful, long-term engagement within the App Hive. In 2025, our mission is to help marketers navigate this intricate network by understanding users’ natural app-hopping behaviors and leveraging data-driven insights for cohesive and effective retention strategies that maximize ROI.”
