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CES 2025 is coming to Las Vegas in the course of the week of January 5, and it will likely be one of many largest tech expos on the planet once more.
This 12 months’s present ought to be large once more. Final 12 months’s attendance reached 138,789, in accordance with an audited report by the Client Expertise Affiliation (CTA), the group that places on the present.
Final 12 months at CES 2024, I recorded round 80 press occasions, interviews, and classes. I walked 46.78 miles, or 105,407 steps, over six days. My toes harm and my again had been sore. There have been greater than 4,300 exhibitors and a couple of.4 million sq. toes of exhibit house to crawl. And the Goodyear blimp was there.
I’ve been attending the Client Electronics Present because the Nineteen Nineties when then-Microsoft CEO Invoice Gates gave the opening keynote speeches yearly. This time, the largest speech will come from Jensen Huang, CEO of Nvidia, the graphics chip maker that has turn into the king of AI {hardware} with a market worth of $3.42 trillion — essentially the most helpful firm on the planet.
He’ll give a chat at 6:30 p.m. Pacific time on the Michelob Enviornment on the Mandalay Bay on January 6. Most attendees arrive on the present on January 7 and keep by January 10, when the expos are open. However the press — a number of thousand of us — begin arriving on January 5 for the afternoon previews and CES Unveiled (press solely, in Mandalay Bay), the place award-winning exhibitors present their wares at tables.
“The CES is an amazing, powerful tech event. I was looking back at what you had written last year about it, before and after,” mentioned Gary Shapiro, CEO of the Client Expertise Affiliation, in an interview with GamesBeat. “A lot of people go with a very full agenda, but we always say you have to have time for serendipity and discovery. We have a new look, a new feel. We focused the campaign on “Dive in.” We’re inviting attendees to do three issues: join, remedy, and uncover.”
He mentioned the typical attendee has about 29 conferences in the course of the present, as face-to-face enterprise continues to be necessary. About 75% of attendees say their enterprise is primarily B2B, or each B2B and B2C.
My No. 1 tip is to at all times put on comfy footwear. I discovered that lesson after some blisters throughout a CES years in the past. As for a masks, I put on it on planes and infrequently throughout large, crowded indoor occasions. However issues have modified because the COVID days when the present was canceled outright in January 2021 and severely restricted in January 2022, with solely 45,000 displaying up.
A lot of my recommendation isn’t rocket science. However I renew this story yearly since there are new folks attending the present and plenty of going again for the primary time. I take no duty for dangerous recommendation. You may try the CES app right here.
Attendance isn’t fairly the place it as soon as was. Again in 2019, the present drew 175,212 in 2019 and 171,268 in 2020. CES 2020 had about 4,500 exhibitors throughout 2.9 million sq. toes of house. This 12 months, the present is a minimum of a number of days after New 12 months’s and that provides some respiration room for these planning on going.
Do you have to go?
It’s a giant present, and, not like the gaming {industry}’s canceled E3 present, it’s nonetheless related. Final 12 months, there have been 5,355 media final 12 months, up from 4,800 media attending CES 2023, up from 3,100 media at CES 2022. Eureka Park on the Venetian’s Sands Expo had greater than 1,400 startups.
There have been 46,000 worldwide guests, or 40.6% of the whole, final 12 months. Some 5,975 had been from the Americas outdoors the U.S., 12,424 had been from Europe, 36,017 had been from the Center East and Asia, 229 had been from Africa and 552 had been from Oceania. About 15,723 had been presidents or founders, or 11.7% of total attendance, and one other 12,768, or 9.5%, had been C-suite executives.
Final 12 months’s high areas of curiosity had been AI, automobile tech, IoT sensors, smarthomes and home equipment, AR/XR/VR, robotics, advertising and promoting, startups, video applied sciences, 5G, vitality/energy, cloud computing/knowledge and health/wearables.
The 12 months earlier than, the highest areas of curiosity had been AI, IoT/sensors, automobile expertise, AR/VR/XR, smarthomes and home equipment, 5G, robotics, startups, vitality/energy, health and wearables and advertising and promoting.
I nonetheless view CES as a bellwether for the tech economic system, as no different occasion spans your entire tech world prefer it does. Corporations need to create a buzz at CES, which is designed to sign merchandise coming within the subsequent 12 months. I discover the present a helpful strategy to keep on top of things on the most recent expertise. If you happen to discover the well being danger acceptable, then it may nonetheless be a helpful strategy to keep in contact.
Apple doesn’t attend the present, however nearly each different tech large does. It’s the place the tech {industry} will likely be subsequent week, although it’s not a lot of a sport occasion lately. Sony, nevertheless, will likely be displaying up and they’re anticipated to point out off the Afeela electrical automotive (created with Honda) full with a PlayStation 5 within the automobile on the present.
Since 2020, CES official exhibit venues have been geared up with improved air flow programs and recent air circulate.
The Las Vegas Conference Heart, Mandalay Bay and the Venetian Expo have been awarded World Biorisk Advisory Council (GBAC) Star certification by ISSA. This accreditation means the properties are observing cleansing protocols and work practices that decrease dangers related to the unfold of infectious ailments.
Once more in 2025, CES will work to reduce floor contact factors and enhance recent airflow at high-traffic areas.
Hand sanitization stations will likely be positioned all through CES venues. Pack heat as Vegas in January is a mean of 57 levels.
Masks can be found onsite. If you happen to select to not put on one, please respect these round you who do, the CTA says.
Getting your badge and entering into the present
It’s a must to work within the tech {industry} to get into the present. It’s a spot for professionals, not vacationers, and registration is designed to display the vacationers out. With 140,000 or extra folks on the present, you don’t need to get caught in lengthy traces.
All present attendees, together with media and particular person exhibitor personnel should choose up their very own CES 2025 official badge at a distant badge pickup location You can not choose up badges for different attendees. I normally choose mine up on the Las Vegas airport.
To choose up your badge at a distant badge choose up location, you need to current the next: Authorities-issued picture ID and a registration affirmation – both saved in your Google or Apple pockets or affirmation e mail with QR code to scan.
Safety
The CTA mentioned its safety measures imply attendees will face a bag search on the entrance to all present venues.
A singular e mail deal with is required for every registrant. CES badges embody a photograph ID for attendees, exhibitors and media.
Date of start will once more be required in step with steering from federal regulation enforcement and {industry} greatest practices.
At CES 2025, the CTA mentioned you’ll discover a extremely seen regulation enforcement presence all through the present and in any respect venues. Regulation enforcement officers and K9 (canine) models will likely be at each the entrances to the venues and on the exhibit flooring. The venues will likely be performing random safety checks on present premises.
As an enhanced safety measure, the CTA is are implementing a automobile deterrence plan in and round key venues.
If you happen to see one thing suspicious, please report it to CES through the safety telephone numbers printed on the again of your CES badge. Venue safety numbers may be discovered on the On-Website Companies web page. You can even ask any CES employees member or venue or safety personnel. It’s possible you’ll contact CES Safety or venue safety by the CES App within the Safety part.
Attendees could carry two small baggage, every smaller than 12”x17”x6” into present venues. Attendees are inspired to contemplate their bag kind and use clear baggage (mesh, plastic, vinyl, and so forth.) to expedite entry.
Rolling baggage of any dimension are prohibited together with baggage, carry-ons, laptop computer and laptop baggage, and rolling baggage carts.
Media with an official media badge are permitted to hand-carry gear onto present premises in extra of the two-bag restriction. Tools is topic to go looking and tagged as accredited for entry.
Exhibitors are permitted to convey product and show materials onto CES present premises in extra of our two-bag restriction, starting January 6 and prior to eight a.m. on present days January 7-10. Exhibitors may herald supplies on move-in days between 7:30 a.m. and 6 p.m.
It’s best to depart your baggage at your resort. Nevertheless, there are bag-check amenities at LVCC outdoors of Central and West Halls, Venetian Expo, Stage 1 Foyer; and the Venetian Ballroom Lobby.
Peak occasions for CES crowds
The press occasions begin late on January 5 and proceed all day on January 6. That’s when a lot of the tales will run from CES bulletins, with some show-only bulletins occurring on January 7.
Along with Nvidia’s Huang, different keynote audio system embody
Panasonic Holdings Group CEO Yuki Kusumi, who’s doing the morning keynote on Tuesday January 7 at 8:30 a.m. to 10 a.m. with Shapiro of the CTA and Kinsey Fabrizio, president of the CTA.
Jennifer Witz, CEO of SiriusXM, is talking with podcaster Ashley Flowers at 11 a.m. Tuesday January 7 on the Aria.
Linda Yaccarino, CEO of X, is talking at 1:30 p.m. on Tuesday January 7 at The Venetian.
Ed Bastian, CEO of Delta, goes to be one of many highlights partly as a result of he’s received an awesome location: The Sphere, the spherical live performance venue with superb particular results. He’s talking at 4:55 p.m. on the Sphere on Tuesday January 7. We’ll see what Delta has to say about expertise, contemplating it will likely be celebrating its one hundredth birthday as an organization.
The keynotes wrap up on Wednesday January 8 with Martin Lundstedt, CEO of Volvo Group, at 9 a.m. at The Venetian; Julie Candy, CEO of Accenture at 2 p.m. Wednesday January 8.
There are many different panels. I’m moderating a session on AI and video games. It’s referred to as Velocity, Customization, Innovation: AI in Gaming, happening on the Aria Joshua 8 at 3 p.m. to 4 p.m. on Tuesday January 7. It’s about unleashing the ability of AI in sport improvement. It’s about studying how publishers and builders use AI to hurry up releases and design and tailor video games for gamers.
My panelists embody Burcu Hakguder, cofounder and CRO, Layer; Emilee Helm, head of influencers, Gamesight; Haval Othman, senior director of expertise engineering at HP; and Devin Reimer, founder and CEO at AstroBeam.
Press days
As I discussed, the press day will begin on Sunday January 5 with a chat (solely press allowed) concerning the CTA’s view of traits to look at. That can result in the press-only occasion, CES Unveiled, at 5 p.m. on the Mandalay Bay. That’s the place we get a primary have a look at the award winners for the CTA innovation contest.
Then comes (for the media) a baptism of fireside beginning on Monday at 8 a.m. Pacific with LG’s press convention. It peaks with Samsung’s press occasion at 2 p.m. and continues on to Sony’s 5 p.m. press occasion on the Las Vegas Conference Heart. These press occasions occur in fast hearth and it’s an actual problem to maintain up with the information. Luckily, most of the occasions are livestreamed for non-press to look at.
That is the day after I want the laptop computer with the longest battery life. (Sure, that’s nonetheless a problem). Then the press and others can head to the opening keynote speech for Jensen Huang, CEO of Nvidia, on the Mandalay Bay’s Michelob Enviornment at 6:30 p.m. I’m unsure how I’m going to go from the Mandalay Bay to the conference heart and again to the Mandalay Bay is such a short while body. CES is all about such logistical nightmares and sophisticated options to them.
There’s additionally a giant press-only get together at Pepcom’s Digital Expertise at Caesars Palace (RSVPs required) on January 6 (7 p.m. to 10:30 p.m., after Huang’s speech), and the rival Showstoppers press-only get together takes place on the Bellagio on the night of January 7.
This 12 months, Tuesday is when the actual crowds present up, and also you’ll discover it in eating places, transportation traces, conference halls, on line casino flooring, and on the airport. Let’s hope the climate will likely be good, in distinction to the torrential rains we noticed in 2018, when blackouts took out the primary present flooring.
If you happen to’re leaving the conference focus on 6 p.m., you may catch a bus to a lot of the main lodges. That’s an effective way to get off your toes and the traces can transfer quick. However that’s additionally the busiest site visitors time. You’ll must stroll (maybe a good distance) to designated areas for Uber/Lyft ride-sharing pickup zones. And there’s the monorail to contemplate as nicely for some lodges.
Getting misplaced within the maze
The two.5 million-plus sq. toes of exhibition house will open at 10 a.m. on Tuesday January 7.
The classes at this 12 months’s exhibit house embody automobile tech and superior mobility, digital well being, audio/video, gaming, good residence, AI/robotics, good cities and sustainability, C Area, sports activities and health tech, enterprise and B2B, IoT infrastructure, metaverse, fintech, way of life, accessibility, Eureka Park (startups), 3D printing and house tech.
If you happen to’re actually formidable, you possibly can be strolling 30,000 steps a day, about three to 6 occasions as a lot as typical. For me, exhaustion units in round 20,000 steps. If you happen to can lower some pointless strolling out of your day, that will be sensible to do.
This 12 months’s venues have been renamed the LVCC Campus (Las Vegas Conference Heart West Corridor, North Corridor, South Corridor and Central Corridor), Venetian Campus(The Venetian, Palazzo, Wynn, Encore at Wynn) and C Area Campus (Aria, Cosmopolitan, Park MGM and Vdara).
The LVCC campus has the sprawling South Halls 1, 2 and three (upstairs) with all kinds of merchandise. The Central Corridor consists of gaming, audio and video with large firms like Samsung, Sony, TCL, Canon, and extra. The North Corridor consists of classes like AI, B2B enterprise options, fintech, IoT infrastructure, sustainability, good cities, good cities IoT and automobile tech.
The West Corridor is stuffed with automobile tech with firms like Brunswick within the marine class, John Deere in heavy equipment, carmakers, EVs and eVTOL plane, self-driving autos, software program, suppliers and automobile tech.
Over on the Venetian, there are greater than 1,400 startups that will likely be at Eureka Park. Tech West is a bunch of pavilions on the Venetian. There are tons of startups on Stage 1. You will discover regional cubicles equivalent to these from France, India, Israel, Italy, the Netherlands and extra. On Stage 2, yow will discover AARP AgeTech, Kohler, Hyundai, Narwal, and extra.
One of the regularly visited halls at LVCC was the South Corridor, however this 12 months the multi-level corridor is closed.
In Tech South, at Aria Resort, yow will discover C Area, which is the place there are lots of talks about Hollywood and expertise. The Cosmopolitan has Cosmo exhibitors that embody Nvidia, Disney, Paramount, NBC Common, Netflix, Reddit, Roku, Samsung, T-Cell, and Snap.
What’s trending and what’s not
Whereas blockchain and the metaverse had been large themes a number of years in the past, AI was the massive theme for 2024. In 2025, AI will nonetheless command lots of consideration. However that doesn’t imply that tech increase goes to occur. The worldwide economic system faces lots of unknowns, like how pleasant towards tech and shopper gross sales the Trump administration will likely be, particularly if Donald Trump is threatening tariffs. Tariffs might result in commerce wars and that might imply a $300 to $500 sport console might all of the sudden price $1,000.
Tim Bajarin, who’s going to his fiftieth CES, expects these traits: AI PCs are all over the place; earbuds will likely be smarter and smarter; smarter autos; smarter and better decision TVs; AI all over the place else; and spatial computing will make many appearances with XR/AR goggles or glasses.
Underneath the “connect” a part of the theme of the present, Shapiro mentioned one main subject is human safety for all.
” We talked about human safety for all, our work with the United Nations specializing in the sustainable improvement objectives, specializing in basic human safety in areas like well being care, funds, private security. We see that in all types of how. In fact accessibility is one other large factor. Even for me, attending the present in 2024, that was one of many largest surprises and themes,” Shapiro mentioned. “I don’t think I even talked about that before the show – how many people were there looking out on behalf of the disability community, and how many companies were responding to that with all sorts of technology.”
Requested about different scorching classes, Shapiro mentioned, “Obviously AI is still a big thing. It pervades almost every category. Digital health is also very big. Mobility is huge with electric vehicles and connected cars, autonomy, sustainability. We’ve done our own pivots as well. The concept of electricity being available is not something we’ve talked about at CES before. Now we have a whole conference track on it. With electric cars, generative AI, and quantum, they all use tremendous amounts of electricity that we’re not prepared for. Not surprising to me, a number of companies in the last month have announced deals with nuclear power plants and things like that, which is totally new, but it’s a way of dealing with it.”
And Shapiro mentioned, “We’ll have exhibitors focusing on energy savings on the supply side, heat reduction, local production. We’ll also have panels talking about how we can look at the electric grid. Similarly to that vein, we’ll have a shift that we haven’t had before to quantum computing. We have a half day of programming on that. While AI and generative AI is currently the thing, now generative AI doesn’t get you to the finish line with a lot of things, for example in health care. It’s a whole shift upwards in computing that we haven’t had in a long time.”
Regulators will likely be current, and Shapiro mentioned (earlier than the election passed off) he was involved that the U.S. has turn into too aggressive in blocking mergers for antitrust causes. He worries that the Biden administration has been anti-innovation. I famous that I might like to see us return to balanced development, the place we see innovation with AI, job development for tech, and income development for firms all on the similar time.
Shapiro mentioned, “What I’ve learned in my career is that you never get to perfect, but you just try to do better than you did last year. The definition of perfect changes. I don’t think, in a free market economy, that perfect is where everyone gets to keep their jobs. You have to learn new skills.”
He added, “There is another theory out there, though, which is that it will add more free time, and that will generate its own economic growth. My wife goes to a lot of medical conferences, and there’s a generational difference between doctors in that the incoming doctors don’t want to work as hard. They want regular hours. They don’t want the lengthy hours. I’ve been talking about this for two years now. It’s true, and I know this because I’ve talked to enough doctors in different fields about it. People want time now. It probably predated COVID. People value experience and time. That’s what it is.”
Your CES survival suggestions
A lot of the following pointers are recycled from previous years, however I’ve gone by and renewed them with my newest data. As I discussed, it’s onerous to get round at CES. It’s best to preserve appointments to a half hour however be aware that it takes time to stroll between venues. It’s possible you’ll not understand it however the distance between lodges (that are very massive) and halls could look visually shut however they’re typically actually far aside.
It’s possible you’ll encounter delays as a result of different individuals are not on time. And chances are you’ll even have hassle discovering folks at massive cubicles. So, it’s good to pad your schedule to account for potential delays and isolate the actually necessary appointments.
The CES badges now have images on them, streamlining identification and making it more durable for folks to share badges. Since they’re paper badges (plastic eradicated within the title of sustainability), it’s a must to watch out to not lose them.
In your crowded flights, attempt to journey mild. For Southwest, I at all times verify in forward of boarding, setting an alarm for precisely 24 hours earlier than my flight. Examine your baggage should you don’t must get wherever shortly. Be ready for lengthy cab traces and rental automotive check-in traces. (Companies like Uber and Lyft are very helpful at CES, significantly as parking isn’t plentiful sufficient and the massive casinos/lodges now cost a price per go to at their self-parking garages). I don’t hire a automotive anymore. On the airport, it’s a must to stroll to a delegated space in a parking storage and discover your rideshare in a selected parking slot to get out of the airport in an Uber/Lyft.
Uber and Lyft vehicles are actually the way in which to journey from venue to venue now. In previous years I discovered that the pickup on the LVCC (close to the Renaissance Resort) was a site visitors logjam. The Tesla tunnel (the place Tesla EVs take an underground tunnel from one location to a different) is nice for attending to a number of the lodges and between the central corridor and the west corridor of the LVCC. The tunnel now goes to the Resorts World Las Vegas, Westgate Las Vegas Resort & On line casino, Encore Las Vegas and Virgin Motels Las Vegas.
Schedule your appointments in places which might be close to one another, and verify exhibitor places on a CES map. Arrive early for keynotes as a result of the traces are lengthy. I don’t typically stray past LVCC/WestHall/TechWest/Venetian as a result of time it takes to get different locations.
I like to recommend sleep. The Vegas air is tremendous dry so perhaps use a humidier or nostril spray. If the events are what you care about, there are sometimes get together lists that flow into. You may Google CES 2025 get together lists, however the KarenNet CES get together listm has been round for a very long time.
Keep in mind to swap telephone numbers with the folks you might be assembly so you may coordinate, significantly as somebody is normally held up by the crowds. Incorporate driving and consuming occasions into your calendar or use a calendar that does that routinely for you.
Smartphone reception is best than it was, but it surely’s nonetheless most likely liable to interference. Textual content message is normally a good strategy to talk with coworkers. We at all times search out the Wi-Fi/5G havens within the press rooms or wherever we are able to discover them.
However carry a MiFi or activate a private hotspot should you can; even resort web connections are more likely to be confused to the restrict in the course of the present. If you happen to’re answerable for importing video, thanks for clogging the community for the remainder of us. By CES 2025, I hopefully received’t must complain about this, as 5G networks ought to theoretically allow quicker connection speeds on mobile knowledge.
If you happen to gather lots of swag, you may ship it residence through delivery companies as an alternative of carting it on the airplane. I think that the price of delivery might be better than the worth of the swag.
It’s best to print a map of the exhibit flooring or rip one out of the present information. You also needs to print your tickets, schedule, and RSVPs for occasions — or make them simply accessible in your telephone. (If somebody steals your telephone or your main bag, it’s best to have backups in a second bag).
You want battery backup in your laptop computer or smartphone, hand sanitizer, a very good digital camera, ibuprofen, and nutritional vitamins. I’ve received Acer Swift Go 14 and a spare Dynabook laptop computer this 12 months. The Acer specifically has a very good battery life. Carry a backup for every thing, even when it’s a must to depart it in your resort room this 12 months.
I used to advocate taking enterprise playing cards. I lastly printed a batch for the primary time because the pandemic. Now you may swap your LinkedIn credentials with folks through your smartphone. If you happen to’re exhibiting, put on your organization model in your shirt. Strive very onerous to keep away from dropping your telephone. I put on a jacket with zippered pockets so I can put my telephone and pockets inside.
Make a while to stroll the present flooring. If the cab/rideshare traces have you ever pissed off, don’t take into consideration strolling to a close-by resort. Likelihood is the cab line there’s additionally dangerous, and the lodges are so large {that a} mirage impact makes them look deceptively shut. If in case you have a rental automotive, attempt to not get caught in a site visitors jam in a 10-story parking storage. And at all times mark down the place you parked your automotive in your telephone map or paper.
Drink numerous water. Get some sleep — you actually don’t must get together each evening. For essentially the most half, I don’t shake fingers anymore, because it’s an effective way to cross germs round. As a substitute, I do fist bumps. You don’t need to come again sick with “CES crud” or COVID.
Don’t miss your flight on the way in which out. Pack up a bunch of snacks early on to keep away from getting caught in breakfast or lunch traces. Take a smartphone with a very good digital camera as a result of what occurs in Vegas … will get shared on the web.
