Chipotle has launched a brand new initiative within the metaverse, utilizing a brief movie to advertise sustainable agriculture.
The marketing campaign, known as “Unfolded,” premiered in a nationwide TV advert and inside the digital world of Roblox.
The 60-second advert focuses on agrivoltaics, a way that mixes agriculture with photo voltaic power manufacturing. Chipotle’s aim is to generate consciousness about the way forward for sustainable meals manufacturing. “How we grow our food is how we grow our future,” mentioned Chris Brandt, Chief Model Officer at Chipotle.
Within the metaverse expertise, customers meet a Chipotle worker within the Burrito Builder world. They obtain directions to start out a quest to ship a Chipotle order. The marketing campaign highlights Chipotle’s “Food With Integrity” ideas and their position in supporting sustainable farming practices.
As a part of the marketing campaign, Chipotle is providing free entrees to the primary 50,000 followers who watch the advert on Roblox. This consists of Chipotle Rewards members and different contributors.
The marketing campaign aligns with Chipotle’s broader efforts to help the way forward for farming. The corporate has pledged $2 million to academic packages at universities similar to The Ohio State College, Cal State Monterey Bay, Colorado State College, and the College of Florida. In 2021, it introduced a $5 million dedication to help younger farmers.
That is Chipotle’s second initiative within the metaverse. In 2022, the corporate launched “Chipotle Burrito Builder,” an expertise on Roblox that permit customers just about put together Garlic Guajillo Steak.
