In 1912, American businessman Ed Noble remodeled a peppermint sweet formed like a life saver into a preferred deal with via revolutionary packaging, distinctive labels, and handy shows.
Life Savers established its first manufacturing facility in Australia in 1921, with Invoice Kirby enjoying a key function in increasing the model throughout Australia and Asia. Promoting was essential from the beginning, utilizing varied media and artistic rolling billboards, together with a fleet of customized 1933 Dodge automobiles designed to resemble big Life Savers rolls, which grew to become iconic advertising autos.
h/t: vintag.es
