Crew Liquid, the worldwide skilled esports group, launched MyBlue, a local fan engagement platform constructed on the Sui blockchain and sensible contact platform.
The launch of MyBlue is the results of a collaboration between Crew Liquid and Mysten Labs, the unique contributor to Sui. The 2 events introduced their partnership in February 2024.
Collectively, Mysten Labs and Crew Liquid are reimagining fan loyalty, empowering followers to unlock unique, one-of-a-kind digital rewards with low-cost, environment friendly transactions, customizability, and the unparalleled velocity of Sui’s blockchain.
MyBlue builds on the legacy of Liquid+, Crew Liquid’s unique fan platform launched in late 2020. With MyBlue, followers will get their very own soulbound avatar of Blue, Crew Liquid’s mascot, that they will customise with digital gadgets earned by finishing quests.
These collectibles will embody memorabilia of necessary moments of their fan journey, in addition to enjoyable gadgets that allow fan customization and self-expression. To earn this stuff, customers full quests by interacting with Crew Liquid, like watching stay esports matches or participant streams, responding to social media posts, chatting with the neighborhood on Discord, submitting memes or phrases of encouragement to groups, answering quizzes, and extra.
Followers also can unlock further rewards and worth, equivalent to signed jerseys, TL retailer reductions, in-game foreign money, unique merch and participant entry, and even one-of-a-kind experiences like journeys to an esports occasion.
“We’re excited to launch MyBlue to our fans, as well as the wider esports and gaming communities,” mentioned Steve Arhancet, co-CEO of Crew Liquid, in an announcement. “Thanks to our partnership with Mysten Labs, we’ve taken the best parts of Liquid+ and upgraded it by integrating Sui to make the ultimate fan platform. Fans show up for us, and MyBlue will enable us to keep showing up for them by offering amazing experiences and unique rewards. I can’t wait for all our fans to get their own Blue.”
With the launch of MyBlue, Crew Liquid and Mysten Labs mentioned they’re redefining fan engagement by offering followers with significant interactions inside the Sui ecosystem. The customized Blue and all earned gadgets will likely be saved on Sui, giving customers true possession of their particular person fan journey. Moreover, customers create their MyBlue account by Mysten Labs’ product, zkLogin, which allows simplified entry to blockchain apps on Sui by way of signing in with acquainted internet credentials, like Google and Twitch.
“Seeing Team Liquid push the boundaries of what’s possible in esports and onchain experiences is extremely validating,” mentioned Anthony Palma (an ace Name of Responsibility participant), head of gaming partnerships at Mysten Labs, in an announcement. “Through integrating Sui, Team Liquid fans will have a frictionless journey on MyBlue, acquiring collectibles to showcase their fandom without the need for a deep understanding of the underlying blockchain technology the platform is built on. Through our partnership with Team Liquid, Mysten Labs gives MyBlue users a unique experience to customize avatars, complete quests, and earn rewards.”
Crew Liquid will host a celebration occasion on Thursday, November 14 for the launch of MyBlue on twitch.television/teamliquid, from midday to 4 pm Pacific time. Followers will be capable to earn prizes by digitally enjoying the world’s largest crane recreation and by coming into the “Ultimate TL Fandom Kit” giveaway that features a TL retailer procuring spree, and an Alienware peripherals bundle, and a customized Blue plushie and corresponding distinctive merchandise for his or her MyBlue.
Crew Liquid, based in 2000, has gained greater than $53 million throughout 7,000 tournaments up to now. Sui is a first-of-its-kind Layer 1 blockchain and sensible contract platform designed from the underside as much as make digital asset possession quick, personal, safe, and accessible to everybody.
Its object-centric mannequin, primarily based on the Transfer programming language, allows parallel execution, sub-second finality, and wealthy on-chain belongings. With horizontally scalable processing and storage, Sui helps a variety of functions with unequalled velocity at low value.
Mysten Labs is a crew of main distributed methods, programming languages, and cryptography specialists whose founders have been senior executives and lead architects of pioneering blockchain tasks. The mission of Mysten Labs is to create foundational infrastructure for Web3.
Requested concerning the resistance some Western players have proven to blockchain, a spokesperson for Crew Liquid mentioned in an e mail, “It’s true that there is still hesitancy on blockchain games and Web3 in general, especially in Western markets, and it’s a challenge to overcome. Mysten Labs, the team behind Sui, is an ideal partner for us, because they understand how important it is to meet gamers where they’re at. Not everyone fully understands the intricacies of blockchain, but if you can show how accessible, simple, and valuable it can be, then you can overcome that hesitancy. Team Liquid and Sui both believe in leading with experience and value first, not the details of the tech.”
The spokesperson added, “We think that MyBlue is an ideal way to introduce our fans to blockchain in a more casual way that showcases the value it can bring to you as a Team Liquid fan while also not being something to be afraid of. This opens up more doors to also introduce additional Sui features as well as gaming on Sui, since our fans will realize that blockchain is just another technology that can enhance their gaming and fan experience.”
