David Beckham’s enterprise empire has delivered a bumper payoff value nearly $36 million, due to surging income at DRJB Holdings, the corporate behind his international licensing offers.
Newly launched monetary statements reveal that the previous England footballer acquired a $12.8 million dividend for 2023, adopted by a further $23 million this 12 months, underscoring the enduring enchantment of the Beckham model a decade after he hung up his boots.
Within the 12 months to December 2023, DRJB greater than doubled its pre-tax income, rising from $16.2 million to $36.2 million. The corporate, whose identify derives from Beckham’s full identify, David Robert Joseph Beckham, earns earnings from a big selection of endorsements and licensing agreements that characteristic Beckham’s identify and picture on all the pieces from clothes to shopper items. The model’s attain has grown even additional due to successful Netflix collection documenting the lifetime of David and his spouse, Victoria—the style entrepreneur and former Spice Lady—first aired in October 2023.
The four-part present was produced by The Studio 99 group, owned by DRJB, and proved a direct success, charting in Netflix’s prime ten throughout all 90 nations the place it tracks viewership. In its newly printed accounts, DRJB credit the documentary for reinforcing earnings, in tandem with a gradual stream of brand name partnerships. In addition to current offers with Boss, Tempur, Coty fragrances, EA Sports activities, Nespresso, and Uber Eats, Beckham has discovered new endorsement wins, together with collaborations with Chinese language on-line retailer AliExpress and SharkNinja, identified for air fryers and residential home equipment.
Beckham, now 49, transferred majority management of DRJB to the US-based Genuine Manufacturers Group final 12 months, in trade for $269 million in shares and money. Although ABG acquired a 55 per cent stake in DRJB, Beckham retains a forty five per cent holding and advantages from the continued progress of his identify and picture rights. ABG itself owns licensing rights for a collection of world icons, together with the basketball star Shaquille O’Neal and golf’s Greg Norman, plus the mental property of Marilyn Monroe and Muhammad Ali.
Regardless of the windfall from his model enterprise, Beckham’s spouse Victoria has contended with extra modest monetary fortunes by way of her personal vogue and wonder ventures, which recorded losses in 2023. However, the couple’s whole wealth stands at an estimated £455 million, thanks partially to David’s persevering with success off the pitch. Alongside a stake in Main League Soccer’s Inter Miami—secured as a part of his enjoying contract with LA Galaxy—Beckham’s social media following now tops 163 million throughout Instagram, Fb, and main Chinese language platforms.
Whereas critics have often warned of overexposure, DRJB’s filings counsel the Beckham model’s recognition stays strong. Administrative prices on the agency have been considerably diminished beneath ABG’s stewardship, enabling it to fund massive shareholder payouts and strengthen its push into new product classes.
