Your open home is greater than an occasion — it’s an additional alternative to create buzz round your itemizing on-line. Nail the promoting for the open home and patrons will flock to the occasion, request personal viewings, and ahead your listings to mates. Questioning the place to begin? Discover ways to promote an open home on-line, attain patrons in every single place and maximize your itemizing’s potential.
“We’re big promoters of the open house concept,” shares prime actual property agent Mark Boyland in Bedford, New York, who sells 70% extra houses than the common agent. “We think it’s a great way to get some additional marketing for the house — it just provides an extra event to draw eyes. Even if the people don’t come to the open house, they’re seeing the whole social media campaign around that open house.”
With skilled ideas from Boyland, we’ll stroll you thru easy methods to promote an open home on-line so you may blast the Web with a artistic, eye-catching marketing campaign.
Add open home particulars to your listings
Maximize visibility by selling your open home throughout all on-line platforms the place your house is listed. Replace your MLS itemizing to incorporate the occasion’s date and time, and guarantee it’s marked as “public” so it syndicates to main actual property websites like Zillow and Realtor.com. Improve your itemizing by including high-quality images and a brief video inviting potential patrons to the occasion.
In your single property web site, transcend primary particulars — spotlight any particular incentives resembling complimentary meals, drinks, raffles, or charity donation alternatives. With extra patrons looking for customized experiences in 2025, these particulars could make your open home stand out.
Promote your open home on Fb
Fb is among the finest locations to promote your open home due to its large person base and promoting choices. In keeping with PEW Analysis Middle, roughly 7 in 10 adults in the US use Fb with 68% of customers visiting the location every day.
Arrange an occasion web page
Ask your actual property agent to create a public occasion from their company’s Fb web page and invite their community to the occasion. An occasion web page is the right platform to centralize posts and messages across the occasion. It’s additionally one other area to submit images recapping the occasion after the actual fact. Arrange your web page in 10 easy steps:
- Out of your Feed, click on “Events” within the left menu. You could have to click on “See More” first.
- Within the left menu, click on “Create new event.”
- Add knowledgeable picture of your house’s exterior for the web page banner.
- Fill within the occasion title, location, date, and time.
- Add an attractive description of the property and point out any meals, drinks, or giveaways taking place on the open home.
- Click on “Is it in person or virtual?” Then click on “In person.”
- Click on “Who can see it?” and choose who can see and be part of your occasion. You possibly can’t change this setting after you create the occasion.
- When you’ve crammed every little thing out, click on “Create event.”
- Add your occasion particulars by following the prompts to enter details about your occasion like location, description, cowl picture and extra.
- Invite your community and actual property agent’s community to the occasion utilizing the Invite button on the prime proper of the web page underneath the occasion title.
Create participating posts
Design eye-catching social media posts that entice and interact potential attendees. Dynamic, video-driven content material continues to dominate platforms like Fb and Instagram, driving extra visitors than static photos. Boyland shares his crew’s prime tip: “We make the Facebook ads video driven, so they’re moving images, not just still pictures. We find that gets a lot more traffic.”
Listed here are some recent submit concepts to raise your open home promotion:
- Quick video excursions: Create fast, participating walk-through movies showcasing key options of the house. Use instruments like Canva or Adobe Categorical for simple modifying.
- Animated highlights: Use animated textual content overlays on property images to highlight distinctive options like a transformed kitchen or spacious again yard.
- Fb / Instagram reels: Quick, vertical movies that includes sneak peeks of the house or countdowns to the occasion.
- Interactive polls or Q&As: Have interaction your viewers with polls (e.g., “Which feature do you love most?”) or reside Q&A periods concerning the property.
- Slideshow posts: Compile a number of images right into a slideshow that includes completely different rooms or close by sights like parks, colleges, or cafes.
- Spotlight incentives: Showcase raffle prizes, complimentary snacks, or particular actions deliberate for the open home.
- Neighborhood spotlights: Put up about annual occasions, native hotspots, and neighborhood facilities to color an entire way of life image.
- Cross-platform reposts: Mechanically share content material out of your Instagram to Fb, guaranteeing broader attain and consistency.
Through the use of dynamic, various content material, you’ll create buzz and encourage extra patrons to attend your open home.
Increase your web page and posts with Fb Advertisements
Promote your Fb posts and occasion web page with an advert marketing campaign reaching potential patrons in your space.
Promote your open home occasion: Create a devoted occasion web page on Fb and increase it with an advert marketing campaign. For occasion advertisements, set your goal to Engagement. This ensures your advert contains an “Interested” button, permitting viewers to simply observe occasion updates and reminders.
Drive visitors to your property web site: In case your aim is to direct customers to a single property web site, increase a submit linking to it and choose the target Site visitors or Web site Visits. These choices are optimized for clicks and conversions.
Use detailed concentrating on: Set your viewers parameters based mostly on location, pursuits (like actual property or residence shopping for), and demographics. You may also create a Lookalike Viewers to focus on customers much like previous purchasers or web site guests.
Optimize period and funds: Fb’s “Estimated People Reached” instrument stays important. Allocate a funds that maximizes every day attain, and run your advert for at the very least 5 to 7 days earlier than the open home to construct momentum.
Improve with dynamic advertisements: Think about using dynamic advertisements with a number of photos or a carousel format to showcase completely different rooms or options of the house. This engages customers and gives a complete preview.
If you happen to desire to direct audiences to your single itemizing property web site, increase a submit linking to the web site and choose the target “Send people to your website.”
