I’ve famous this earlier than, however it bears repeating: When a web site is dependent upon promoting, the viewers is the product. That creates an icky incentive construction that disrespects readers because the publication packages them up for resale. It’s gross.
When a publication is dependent upon reader assist, not promoting, the web site is the product. Now we have to be extra responsive and attuned to your wants. That fills me with pleasure, because the query round enterprise selections shifts to “will this make our readers happy.”
A Day by day Kos subscription has price $40 for at the very least 15 years, possibly longer, however on Dec. 2, Day by day Kos subscription pricing goes as much as $60, and even that’s an interim step to $90 within the new yr. I’d reasonably you guys lock in for $40 for an additional yr. In case you have an present subscription, you’ll be able to prolong it one other 12 months at that very same $40 price.
With a subscription, you get an ad-free expertise (price the fee by itself), and we’re planning on extra perks within the coming yr (we’re very open to recommendations). In the meantime, now we have been arduous at work making the person expertise higher for all. For instance, we’ve already been eradicating advert items from the free web site and decreasing the variety of emails (and fundraising asks). It will be significant that Day by day Kos stay accessible and nice for all guests.
After the election, visitors from longtime guests has dropped off a bit, as individuals are understandably exhausted from all of the Trump-related drama of the previous decade. Folks deserve day off to recharge. That isn’t shocking.
That is: We’re experiencing a dramatic improve in new visitors and new signups. There are folks on the market searching for neighborhood who’re simply now discovering Day by day Kos. So sure, streamlining the location and making it extra nice to make use of is critically essential to us.
Your subscription assist helps make all that potential, in addition to constructing out our newsroom. In a yr of aggressive cost-cutting and firm restructuring, the newsroom prevented cuts and, the truth is, we’re staffing it up. And we’ve constructed out an administrative crew that can give me the time and area to put in writing extra. I do know you guys prefer it once I write, and I prefer it once I write. It’ll look totally different than 2016, however I’ll be fiercely resisting alongside the remainder of the Day by day Kos crew.
And naturally, we’re not backed by billionaires. On this present local weather, that’s clearly a internet optimistic, however it does put the onus on all of us who worth what Day by day Kos presents to maintain this place going.
So please subscribe immediately! Let’s make this place 100% reader supported! I would like you and solely you to be my boss. You may also donate subscriptions to your favourite neighborhood members. It’s an awesome feeling to each give and obtain.
I really love and recognize you all. Nonetheless you resolve to indicate up, you’re doing the arduous, long-term work of saving our democracy.
