LAS VEGAS, NEVADA – OCTOBER 13: Floyd Mayweather Jr. (L) and Deji Olatunji pose during a news … [+]
The recent Global Titans event in Dubai, UAE on November 13th headlined by Floyd Mayweather Jr. vs. Deji Olatunji was the first-ever boxing event streamed live in the Metaverse.
MetaVerseBooks is one of the first companies to build a fully functional entertainment platform in the metaverse and was responsible for streaming the fight. The ticket price to attend and watch the event in MVB Worlds metaverse was $14.99.
The Floyd Mayweather bout was noted as being a huge success in the metaverse and the company will start promoting the second Mayweather fight in December for the February fight.
Delence A. Sheares Sr., CEO of MetaVerseBooks commented prior to the event. “We are delighted to be the first tech company to put on a world-class boxing match in the metaverse and make history with Floyd Mayweather.”
“MetaVerseBooks, our new, cutting edge metaverse system, featuring Unreal 5 engine operating on the web, was the next natural extension of my family’s continued quest to remain on the cutting edge of all digital technologies.”
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The arena is designed to deliver unparalleled virtual experiences, ranging from concerts to comedy, sports, corporate events, performance art and more. Performers are motion captured in studio in advance of the performance and converted to life-identical avatars to generate an immersive consumer experience in the virtual world. Each nuance and subtle aspect of their performance is reflected in the productions.
Soga World, the web3 firm that developed the strategy around the event and works to bring brands and talent to the space which in the past has included U.K. rapper Aitch’s first chart-eligible NFT drop and a collaboration with U.S. musician Ne-Yo to create his own NFT ticketing platform said through their Director Of Partnerships Jess Monroe: “The importance of this event showing in the Metaverse at this scale is hugely significant for fans, fighters, the boxing community and sports brands globally. This is the beginning of the future and how humans will soon interact regularly with sports stars, brands and events. A fan-driven, immersive experience.”
“From a tech perspective, the next step will be for the boxers to actually fight within the Metaverse. NFT betting within that framework, filming in XR for instant replay at multiple angles, Bluetooth mouthguards measuring speed and force of punches. It’s very exciting to think of what is coming.”
