Gamefam and Ubisoft teamed as much as combine Brawlhalla into the Roblox video games TMNT Battle Tycoon and Automobile Dealership Tycoon.
Gamefam is pairing up with the massive French online game writer for the second yr in a row to carry the Ubisoft’s free-to-play preventing sport model Brawlhalla to Roblox’s virtually 90 million every day lively customers.
This yr’s effort is greater and it’s a part of an effort to proceed increasing the model’s big cross-platform group of 100 million gamers as a part of its broader tenth anniversary celebration.
In a message to GamesBeat, Gamefam CEO Joe Ferencz stated, “Today, every brand—from gaming to CPG to automotive and beyond—needs a Roblox strategy to genuinely connect with the next generation. Ubisoft returning to Roblox for a second consecutive year with Gamefam, after last year’s Brawlhalla activation delivered 1.2 billion brand engagements and 128 million gameplay minutes, demonstrates just how powerful this platform is for driving both short-term excitement and long-term fandom.”
From right this moment by January 7, the gaming model will probably be taking up two of Gamefam’s hottest experiences in Roblox: Automobile Dealership Tycoon (which has over two billion lifetime visits since 2018 launch) and Teenage Mutant Ninja Turtles Battle Tycoon (56 million-plus lifetime customers since 2023 launch). Particularly, the mashup of Brawlhalla’s roster of heroes with Paramount’s legendary Turtles is a novel and becoming one– a crossover that unites these iconic preventing characters for the primary time, Gamefam stated.
“For core gaming IPs like Brawlhalla, expanding onto Roblox is no longer optional; it’s essential for staying relevant to Gen Z and Alpha and ensuring longevity for both free-to-play mobile games and console games,” Ferencz stated. “These audiences consume media differently, spending 2+ hours every day in immersive social gaming spaces like Roblox, which is why it’s an unparalleled platform for brands. If you’re not gaining relevance on Roblox, you’re losing it to native and next gen creator IPs and game communities.”
Gamers will have the ability to dive into each video games for one month, and new to this yr’s program, unlock Brawlhalla-themed UGC gadgets that will probably be wearable throughout any Roblox expertise. These will come from a restricted inventory, and can persist on participant avatars even after the combination ends in January.
To have a good time Brawlhalla’s tenth anniversary and drive consciousness amongst Gen Z and Gen Alpha audiences, the businesses are tapping into a wide range of influencers to supply partaking promotional content material.
“Ubisoft’s decision to return to Roblox and go even bigger this year with a two-game takeover is a perfect example of generating marketing ROI on Roblox,” Ferencz stated. “This year’s crossover between Brawlhalla’s iconic fighters and Paramount’s Teenage Mutant Ninja Turtles feels completely organic to the way Roblox users play and enjoy live service games. By combining the massive reach of Car Dealership Tycoon with the cultural validation of TMNT Battle Tycoon, we’re introducing Brawlhalla to millions of players in an immersive way that is impactful and memorable, which is the ideal for marketing.”
Final yr, Brawlhalla’s debut on Roblox with a one-game takeover of Weapon Preventing Simulator led to 1.2 billion model engagements, 128 million gameplay minutes and three.2 million international visits.
On this yr’s partnership, the present TMNT Battle Tycoon NYC map has been taken over with a Brawlhalla theme. Gamers will discover fan-favorite Brawlhalla characters all through the themed model of NYC, and might want to battle and defeat them, together with Mordex, Loki, Hatori, Nix, and Yumiko.
As a reward for finishing a collection of quests, gamers will earn in-game forex in addition to distinctive Brawlhalla-themed weapons.
Moreover, a restricted variety of gamers will unlock Brawhalla-inspired UGC gadgets to put on on their avatar and commemorate their fandom throughout any Roblox expertise.
Gamers can take pleasure in a brand-new Brawl Derby sport mode, and drive a particular collection of Brawlhalla-themed vehicles impressed by characters together with Yumiko, Tezca, Orion, Nix, Mordex, Loki, Hattori, Brynn, Bodvar and Arcadia.
Gamefam is a “metaverse media” firm for Gen Z and Alpha communities. Pairing skilled model strategists with world-class builders, Gamefam delivers methods for its model and IP companions by an industry-leading community of video games throughout Roblox, Fortnite and different platforms, driving attain and scale with 360-degree amplification applications knowledgeable by proprietary insights and measurement options. Established in 2019 as the primary skilled Roblox developer, Gamefam has had 30 billion lifetime visits and 37 million common every day visits throughout its 30+ live-operated sport portfolio on Roblox, Fortnite and different platforms.
“Given our roster of partners and portfolio, we are in a unique position to offer IPs the opportunity to mashup with the most legendary IPs like Ninja Turtles and SpongeBob,” Ferencz stated.
Gamefam has over 100 workers and 5 of the highest 15 sport manufacturers on Roblox. Sonic Pace Simulator grew to become first IP/brand-based sport to cross a billion visits earlier this yr.