GB Information has surged to develop into the UK’s fourth largest information model, in response to the newly launched Reuters Institute Digital Information Report 2025, marking a serious milestone for the self-styled “People’s Channel”.
The report, extensively thought to be probably the most authoritative world research on information consumption, discovered that GB Information has jumped from eighth to fourth place primarily based on weekly attain throughout radio, TV and print — overtaking Channel 4 Information, Channel 5 Information, and CNN within the UK. On-line, GBNews.com is now tied because the sixth most-visited UK information web site, on par with The Telegraph, and ranked forward of The Solar, The Occasions, ITV Information, Mirror On-line, Yahoo Information, and CNN.
The annual report, produced by the Reuters Institute for the Research of Journalism, relies on YouGov polling of practically 100,000 respondents throughout 48 nations. It highlights quickly evolving media consumption traits, together with a world pivot towards social and video platforms and the growing dominance of influencer-led information.
Reacting to the findings, Mick Booker, GB Information’ Editorial Director, mentioned: “This report is a must-read for anyone interested in how the consumption of news is changing across the globe. To see GB News and GBNews.com recording such positive growth is a reflection of the tireless efforts of our award-winning team to provide the very best journalism.”
“As Reuters’ report lays bare, our unstoppable growth is continuing, and soaring numbers of people are turning to the People’s Channel because they value the fearless journalism our team relentlessly provides.”
The report additionally discovered that GB Information is extra trusted than each the Each day Mail and Each day Mirror, highlighting its growing credibility amongst viewers at the same time as debates round impartiality and broadcasting requirements proceed.
General, belief in information globally stays low however steady at round 40%, down sharply from earlier highs of 60%, with vast variations by nation. Finland maintains the very best belief stage at 69%. Within the UK, information avoidance has risen to 46%, with many audiences turning away from conventional shops altogether.
The Reuters report factors to a world shift in information consumption habits, notably amongst youthful customers. In main markets such because the US and Australia, social media is now the first information supply, with platforms like YouTube, TikTok, Instagram, WhatsApp and X (previously Twitter) reaching over 10% of customers weekly. This has accelerated the fragmentation of audiences, with many turning to impartial creators and influencers for information content material.
Creators corresponding to Joe Rogan and Tucker Carlson now command audiences that rival — and typically surpass — conventional information organisations, notably amongst under-35s.
Video continues to seize consideration: two-thirds of world respondents watch short-form information movies weekly, and about half watch longer information content material, primarily via third-party platforms relatively than publishers’ personal web sites.
Synthetic intelligence is starting to enter the information ecosystem, with 15% of under-25s utilizing AI chatbots corresponding to ChatGPT or Gemini weekly for information. Nonetheless, public belief in AI-generated information stays low, particularly for protection of “hard” subjects like politics and battle.
In the meantime, subscription progress has stalled, with solely 17% of customers in superior markets paying for on-line information. Publishers are responding by experimenting with bundled providers, occasions, philanthropic funding, AI integration, and diversified income streams to remain afloat.
GB Information’ rise underscores the altering dynamics of media belief, attain, and affect within the UK. Its success coincides with the broader decline in conventional broadcast viewership and a rising demand for various voices within the public discourse.
Because the information business continues to grapple with misinformation, shifting viewers expectations and financial pressures, the 2025 Reuters Digital Information Report paints an image of a sector in fast transformation — and GB Information is positioning itself as a serious participant on this evolving media panorama.
