GB Information Radio has achieved a exceptional milestone, surpassing Instances Radio in viewers numbers, in line with the newest RAJAR rankings launched at this time.
The station, which has been on air for simply three years, has seen a 63 per cent enhance in listeners over the previous 12 months.
Within the second quarter of this yr, GB Information Radio attracted 518,000 weekly listeners, in comparison with Instances Radio’s 478,000, which skilled an 8.5 per cent decline. Complete weekly listening hours for GB Information Radio soared to three.315 million, a 53 per cent year-on-year rise, solidifying its place because the UK’s fastest-growing radio station.
This surge in viewers numbers locations GB Information Radio forward of different information channels, together with talkRADIO, LBC Information UK, and Instances Radio, all of which posted single-digit development or misplaced listeners.
Core programming at GB Information Radio continues to thrive. The Breakfast present, hosted by Eamonn Holmes, Isabel Webster, Stephen Dixon, Anne Diamond, and Ellie Costello, noticed a 60 per cent enhance in listeners year-on-year. Britain’s Newsroom, introduced every weekday morning by Andrew Pierce and Beverley Turner, skilled an 89 per cent viewers development. Good Afternoon Britain, fronted by Tom Harwood and Emily Carver, loved a 96 per cent rise, whereas the Martin Daubney present’s listenership grew by 99 per cent.
Commuters are more and more tuning in to GB Information Radio, with in-car listening up by 20 per cent quarter-on-quarter and 160 per cent year-on-year. The station has additionally seen a big enhance in feminine listeners, rising by 44 per cent over the past quarter, making up 45 per cent of the entire viewers.
The ABC1 demographic grew by 33 per cent within the final quarter, with AB audiences rising by 52 per cent and up 76 per cent over the previous yr. Listeners aged 15-44 elevated by 32 per cent within the final quarter, and 90 per cent of GB Information listeners are the primary consumers of their households.
Digital platforms additionally contributed to GB Information Radio’s success, with DAB radio listening up 72 per cent year-on-year, sensible speaker audiences up by 106 per cent, and web streaming up by 41 per cent.
GB Information continues to innovate, with AI-powered sports activities information bulletins now delivered by the digital voice of anchor Tatiana Sanchez. These bulletins are generated utilizing AI summaries from the newest sports activities tales on the channel’s web site and are broadcast hourly and half-hourly from 6:30 am to 11:30 pm each day.
Nicole O’Shea, GB Information’ Industrial Director, commented, “These figures underline the strong continued growth of GB News Radio across the United Kingdom. To do this in the space of just three years is a great achievement, and we’re now reaching more listeners than ever all over the UK. Overtaking Times Radio is a milestone moment for GB News, but our aim is to build on this success and to reach out and connect with an even larger audience.”
