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A new report from AI information supplier Appen reveals that firms are struggling to supply and handle the high-quality information wanted to energy AI programs as synthetic intelligence expands into enterprise operations.
Appen’s 2024 State of AI report, which surveyed over 500 U.S. IT decision-makers, reveals that generative AI adoption surged 17% prior to now 12 months; nevertheless, organizations now confront vital hurdles in information preparation and high quality assurance. The report exhibits a ten% year-over-year enhance in bottlenecks associated to sourcing, cleansing, and labeling information, underscoring the complexities of constructing and sustaining efficient AI fashions.
Si Chen, Head of Technique at Appen, defined in an interview with VentureBeat: “As AI models tackle more complex and specialised problems, the data requirements also change,” she mentioned. “Companies are finding that just having lots of data is no longer enough. To fine-tune a model, data needs to be extremely high-quality, meaning that it is accurate, diverse, properly labelled, and tailored to the specific AI use case.”
Whereas the potential of AI continues to develop, the report identifies a number of key areas the place firms are encountering obstacles. Beneath are the highest 5 takeaways from Appen’s 2024 State of AI report:
1. Generative AI adoption is hovering — however so are information challenges
The adoption of generative AI (GenAI) has grown by a formidable 17% in 2024, pushed by developments in giant language fashions (LLMs) that permit companies to automate duties throughout a variety of use circumstances. From IT operations to R&D, firms are leveraging GenAI to streamline inside processes and enhance productiveness. Nonetheless, the speedy uptick in GenAI utilization has additionally launched new hurdles, significantly round information administration.
“Generative AI outputs are more diverse, unpredictable, and subjective, making it harder to define and measure success,” Chen advised VentureBeat. “To achieve enterprise-ready AI, models must be customized with high-quality data tailored to specific use cases.”
Customized information assortment has emerged as the first technique for sourcing coaching information for GenAI fashions, reflecting a broader shift away from generic web-scraped information in favor of tailor-made, dependable datasets.
2. Enterprise AI deployments and ROI are declining
Regardless of the joy surrounding AI, the report discovered a worrying pattern: fewer AI tasks are reaching deployment, and people who do are exhibiting much less ROI. Since 2021, the imply share of AI tasks making it to deployment has dropped by 8.1%, whereas the imply share of deployed AI tasks exhibiting significant ROI has decreased by 9.4%.
This decline is basically as a result of growing complexity of AI fashions. Easy use circumstances like picture recognition and speech automation at the moment are thought-about mature applied sciences, however firms are shifting towards extra bold AI initiatives, corresponding to generative AI, which require custom-made, high-quality information and are far tougher to implement efficiently.
Chen defined, “Generative AI has more advanced capabilities in understanding, reasoning, and content generation, but these technologies are inherently more challenging to implement.”

3. Knowledge high quality is crucial — however it’s declining
The report highlights a important subject for AI improvement: information accuracy has dropped almost 9% since 2021. As AI fashions grow to be extra refined, the information they require has additionally grow to be extra advanced, usually requiring specialised, high-quality annotations.
A staggering 86% of firms now retrain or replace their fashions no less than as soon as each quarter, underscoring the necessity for recent, related information. But, because the frequency of updates will increase, making certain that this information is correct and numerous turns into tougher. Firms are turning to exterior information suppliers to assist meet these calls for, with almost 90% of companies counting on outdoors sources to coach and consider their fashions.
“While we can’t predict the future, our research shows that managing data quality will continue to be a major challenge for companies,” mentioned Chen. “With more complex generative AI models, sourcing, cleaning, and labeling data have already become key bottlenecks.”

4. Knowledge bottlenecks are worsening
Appen’s report reveals a ten% year-over-year enhance in bottlenecks associated to sourcing, cleansing, and labeling information. These bottlenecks are straight impacting the power of firms to efficiently deploy AI tasks. As AI use circumstances grow to be extra specialised, the problem of getting ready the proper information turns into extra acute.
“Data preparation issues have intensified,” mentioned Chen. “The specialized nature of these models demands new, tailored datasets.”
To deal with these issues, firms are specializing in long-term methods that emphasize information accuracy, consistency, and variety. Many are additionally searching for strategic partnerships with information suppliers to assist navigate the complexities of the AI information lifecycle.

5. Human-in-the-Loop is Extra Very important Than Ever
Whereas AI know-how continues to evolve, human involvement stays indispensable. The report discovered that 80% of respondents emphasised the significance of human-in-the-loop machine studying, a course of the place human experience is used to information and enhance AI fashions.
“Human involvement remains essential for developing high-performing, ethical, and contextually relevant AI systems,” mentioned Chen.
Human consultants are significantly vital for making certain bias mitigation and moral AI improvement. By offering domain-specific information and figuring out potential biases in AI outputs, they assist refine fashions and align them with real-world behaviors and values. That is particularly important for generative AI, the place outputs might be unpredictable and require cautious oversight to forestall dangerous or biased outcomes.
Take a look at Appen’s full 2024 State of AI report proper right here.