Goal is a number one tech company primarily based in Essex, specialising in serving to companies streamline their processes by way of bespoke software program options and unlocking worth utilizing information analytics.
With a wealthy historical past courting again to its founding in 1987, Goal has grown from its roots in infrastructure and software program growth to change into a powerhouse in modern data-driven options.
The extremely educated workforce at Goal works with purchasers of all sizes, from small native companies to massive enterprises, providing tailor-made software program growth, information analytics companies, and knowledgeable consultancy. As a proud Microsoft Companion, Goal is devoted to empowering companies to harness their true potential utilizing the ability of knowledge and AI.
What was the inspiration behind Goal? Why was it began?
Goal is a family-run enterprise, based by my mum, Cath Fox, in 1987. She acknowledged a possibility to assist firms make higher use of the information and knowledge they had been accumulating. She noticed firsthand how enhancing enterprise processes might result in capability progress and spark alternatives for innovation.
What did it present an answer to on the time?
When Goal first began, the main target was on infrastructure, software program growth, and later, coaching. The mission, which stays central to our work as we speak, was to make expertise work for enterprise processes, not the opposite approach round. Cath’s aim was to create efficiencies for organizations by way of the usage of modern expertise. Though expertise has developed considerably since 1987, this mission continues to drive our enterprise.
How has Goal developed since then?
Over time, we shifted our focus, phasing out IT infrastructure and coaching companies to focus on the rising prospects of software program growth. In 2015, we added information analytics to our companies in response to buyer demand. We acknowledged how the combination of software program growth and information analytics might provide added advantages to our purchasers, permitting us to offer a holistic bundle. I took over as Managing Director in 2019, and in 2024, my sister Joely joined the workforce as Business Director to help our progress and additional increase our consumer base.
Who do you admire in enterprise?
In fact, I love my mum. Founding a expertise firm in her early 20s in the course of the Nineteen Eighties—a time when expertise was predominantly a ‘man’s world’—was no small feat. As a younger feminine entrepreneur with three babies, she needed to work doubly arduous to show herself. However she did, constructing Goal into what it’s as we speak. Her skill to enter a enterprise, discover methods to enhance it, and suppose exterior the field was unimaginable, and I discovered a lot from her. Usually, I love individuals who have the braveness to start out one thing and the self-discipline to take care of and nurture it. Whereas I’ve carved out my very own identification since taking on the enterprise, the values and ethos my mum instilled nonetheless information our tradition.
Wanting again, is there something you’ll have performed in a different way? And why?
With hindsight, I might have promoted myself sooner. I joined the household enterprise intending to remain for only a yr, to realize work expertise and discover totally different fields like operations and advertising. Nonetheless, I ended up loving each side of it, and over a decade later, I’m working the enterprise. It is a widespread expertise in household companies.
Initially, I used to be younger and self-conscious, which made me hesitant to advertise my expertise inside or exterior the corporate. It wasn’t till I accomplished my MBA that I gained the boldness to push ahead with my concepts and assert my place inside the firm. I’ve at all times had a powerful understanding of how companies function and the way expertise can add worth. I want I had been extra assured in selling that earlier on.
What defines your approach of doing enterprise? What have you ever modified or applied since taking on? How are you placing your individual stamp on issues?
It seems that being the director’s daughter wasn’t one thing to really feel awkward about; it was an asset. Having grown up with the enterprise, I knew Goal inside out, and I already had many concepts of what I needed to implement after I took on my position.
Since taking on, I’ve made a number of adjustments to place my very own stamp on the enterprise. In 2021, I invested in our first workplace premises, which was a big dedication to our long-term future. We now have an workplace canine, including to the household really feel and inclusive tradition that’s necessary to me. I’ve additionally launched new processes and coaching procedures, putting extra emphasis on workforce involvement and path. I’m pushing for a extra service-based strategy to working with firms, alongside our product-based initiatives.
With each myself and my sister Joely closely concerned within the enterprise, we’ve got a vested curiosity in making Goal a thriving success. We’re decided to show ourselves in our personal proper, and we’ve bought a powerful plan to do exactly that.
What recommendation would you give to somebody beginning out?
Again your self. Determine what you do properly, preserve doing it, and take credit score for it.
