Actress Gillian Anderson has secured a nationwide retail deal for her new female-focused vitality drink model, G Spot, with the product now stocked in 370 Sainsbury’s shops throughout the UK.
Launched in 2023, G Spot units itself aside within the aggressive vitality drinks market by selling a pure, caffeine-free method that includes adaptogens equivalent to maca and bacopa — components historically linked to vitality, cognitive assist and stress discount. The model is aimed toward ladies who, in line with Anderson, are sometimes neglected by an business dominated by “hyper-masculine” advertising.
“There are so many energy drinks out there that are geared towards the alpha male,” mentioned Anderson. “I wanted to create something that did the trick but didn’t have all that messaging around it — something women would be comfortable grabbing.”
Anderson, 56, finest identified for her roles in The X-Information and Intercourse Schooling, conceived the concept throughout filming and initially tried to advertise the model by way of refined product placement on set. “The producers said, ‘Look, we don’t know that you’re not going to be poisoning everybody with this drink,’ so why would we advertise it?”
Undeterred, she went on to co-found the enterprise with Robin Morgan, the 23-year-old son of her associate, The Crown creator Peter Morgan. Anderson’s daughter, Piper Maru Klotz, additionally contributed to early tastings and model design.
“It was very much a ground-up education,” Anderson mentioned. “We went to what felt like the ends of the Earth visiting labs and testing samples in tiny glasses. It was exciting but also a serious learning curve.”
The most important technical problem, she famous, was balancing the naturally candy style of fruit juices with the earthy and generally bitter notes of B nutritional vitamins and adaptogens, with out utilizing synthetic flavourings. “It was about getting the balance and the sweetness just right — and being able to say it really is all natural.”
Elevating capital additionally offered a steep studying curve. “I was like, ‘What the f*** is a deck?’” she mentioned, referring to investor pitch supplies. “Robin put together this whole deck with all this research — it was amazing.”
Regardless of her excessive profile, Anderson mentioned she encountered lots of the systemic hurdles acquainted to different feminine founders. “I know how fortunate I am. I can open doors more easily than most, but I’ve still faced the same challenges — and that needs to change.”
G Spot in the end secured backing from a small group of angel traders, together with a minority funding from Dutch brewing large Heineken, which can also be supporting logistics. Anderson and her household retain a 70 per cent stake.
Although she’s now appointed a chief govt to run the ten-person enterprise, Anderson stays extremely concerned. “I’m over everything G Spot-related. It’s 24/7,” she mentioned. “If you’d told me how much of my day-to-day it would take up, I probably would have said, ‘Are you mad?’ But I do love it — it’s creative in a whole new way.”
Anderson’s newest movie The Salt Path is due for launch this April, however with G Spot’s excessive avenue debut now underway, her consideration is as a lot on drinks cabinets as it’s on the silver display screen.
