Herbert Leupin taught posters easy methods to smile. A number one drive in Swiss design, he revolutionized promoting along with his revolutionary and humorous tackle the “Sachplakat,” or “Object Poster.”
After honing his craft in Basel and Paris, Leupin established his personal studio in 1938 and commenced a prolific profession that may redefine industrial artwork. He breathed life into on a regular basis objects, utilizing visible puns and charming animal characters to create a direct, joyful reference to the viewer. With over 500 works to his title and an astounding 89 nationwide poster awards, Leupin’s affect was plain, cementing his place in exhibitions from Kassel’s documenta III to Tokyo’s Ginza Graphic Gallery.
h/t: vintag.es
