Simply over a yr in the past, the award-winning iGaming affiliate Bojoko.com took a big step into the bingo vertical, actively testing, reviewing, and rating on-line bingo websites accessible to UK gamers.
The growth aimed to set Bojoko up as a one-stop-shop, protecting on-line bingo websites accessible to UK gamers, betting websites, and bingo platforms beneath one roof, additional diversifying its choices and interesting to a broader viewers.
On this interview, we sit down with Bojoko CEO Joonas Karhu, a widely known skilled within the iGaming trade. Now we have beforehand spoken to him about sudden promoting alternatives for UK casinos. Beneath, he’ll talk about the strategic motivations behind this transfer and replicate on the corporate’s fast progress within the new vertical. He additionally addressed the challenges they confronted alongside the best way and their plans for the long run.
It’s nice to have you ever again with us immediately. Over time, Bojoko has made a reputation for itself within the on-line on line casino and betting area. What impressed this transfer into bingo?
A number of components drove the choice to maneuver into bingo. At the beginning, we’ve observed a big crossover between on line casino gamers and bingo fanatics. It was a pure development for us to offer an setting the place these gamers can interact with completely different types of gaming with out leaving our platform. Bingo has a novel enchantment; it’s social and gives a extra interactive expertise in comparison with conventional on-line on line casino video games via its chat rooms.
We goal at all times to offer gamers with various, high-quality choices, and bingo completely suits that technique. It additionally allowed us to faucet right into a broader demographic, notably amongst gamers searching for a much less intense however nonetheless rewarding gaming expertise.
How has the reception been amongst your customers up to now?
We’ve been delighted with the response! Our customers have embraced bingo in ways in which exceeded our expectations, and due to this alteration, we’re selecting up many new customers—bingo gamers who might by no means have heard of Bojoko in any other case.
The important thing right here is offering a platform that isn’t solely user-friendly but additionally brings one thing new to the desk by way of promotions, sport selection, and total expertise. We’ve invested closely in guaranteeing our bingo choices are partaking, and it’s paying off.
You talked about that bingo attracts a special demographic. Are you able to elaborate on the way it suits into Bojoko’s total technique?
Bingo has a really completely different profile normally. Taking part in on-line casinos, excluding dwell supplier video games, is a reasonably solitary expertise. So is sports activities betting, in and of itself, although punters could also be putting the bets in a social setting. Bingo gamers, alternatively, take pleasure in a shared expertise, typically with chat options and social interplay constructed into the gameplay.
Bingo has a really completely different enchantment, notably amongst gamers who will not be as acquainted or comfy with on line casino video games. There are bingo halls throughout the UK, and having fun with bingo could be very separate from having fun with slots or blackjack. There’s an overlap in gamers, in fact, however many bingo gamers are unlikely to enterprise into on line casino video games and vice versa.
There’s one other necessary level to be made right here. By diversifying our person base and choices, we’re additionally de-risking the enterprise. If one vertical is much less profitable at any given time, one other might flourish. This method is necessary in such a aggressive trade. It additionally means we are able to supply extra personalised experiences to gamers by understanding what kinds of video games resonate with completely different segments of our viewers.
What are a few of the challenges you’ve confronted in increasing into bingo in such a saturated market just like the UK?
One of many preliminary challenges was buying expertise with deep experience in bingo. We would have liked specialists who perceive the distinctive preferences and behaviours of bingo gamers. Making certain our platform covers all related bingo matters and reaches the suitable viewers has been key.
The opposite large problem is just getting the phrase out to British bingo gamers. We’re lucky that a lot of our on line casino and betting customers additionally take pleasure in bingo, however we’re nonetheless not fairly on the market dominance we have now in these areas. During the last yr, we have now seen nice progress, and it’s clear we’re reaching increasingly Brits, however an enormous a part of our focus shall be to proceed to let increasingly bingo gamers find out about our model.
What position does expertise play in making this growth profitable?
Know-how is on the core of every little thing we do. Our product has risen to the highest of the on line casino and betting verticals resulting from our instruments, which give gamers the facility to search out the model that fits them greatest. We’re assured we are going to win over an growing variety of bingo fanatics as they uncover our user-friendly instruments like fast filters and the flexibility to search out bingo websites tailor-made to their particular wants.
Our platform is constructed to be scalable and adaptable, which implies we are able to combine new options like bingo with out disrupting the present ecosystem. This meant that we had a robust comparability device for bingo websites from day one. We’re additionally repeatedly investing in backend and frontend enhancements to make sure our customers have one of the best expertise doable.
What’s subsequent for Bojoko by way of growth past bingo? Are there different areas you’re trying to discover?
Our fast focus is on increasing our bingo vertical. We goal to construct it till it reaches the identical stage of dominance within the on line casino and betting sectors. To realize this, we’re actively increasing our workforce to make sure we have now the experience to scale.
On the identical time, we’re re-investing in our current on line casino and betting verticals to make sure they proceed providing customers every little thing they want. Finally, we goal to make sure all our verticals meet participant expectations and stay market-leading.
Whereas bingo stays a key precedence for now, we’re at all times exploring different alternatives, however it might be too early to disclose something about our additional growth technique.
