SoftOrbits is a picture processing software program improvement firm based in 2006 by Eugene Ustinenkov.
Targeted on smaller-scale single-feature utilities for photograph and video enhancing, the corporate has carved its personal area of interest within the business, incomes greater than one million yearly downloads, a 300,000-user base, and recognition from main manufacturers like Softonic, OISV, and CNET.
Whereas SoftOrbits initially aimed to assist beginner photographers take care of the trouble of photograph enhancing by dealing with lengthy and tedious processes like batch format conversion, in the previous few years, the crew’s merchandise have resonated nicely with content material creators struggling to boost their visuals. In response to the corporate’s inside knowledge, round 37% of those that have downloaded SoftOrbits’ utilities in the previous few months intention to make use of them for content material creation functions.
“It is exciting to see how the audience for our products evolves with them. Influencers are an incredibly important part of any community nowadays, and when it comes to photography and image editing, they are usually somewhere in between newbies and professionals. That means their requirements for software vary significantly from both groups’ expectations, and they mostly look for convenience, simplicity, speed, and high quality,” says Eugene Ustinenkov, CEO of SoftOrbits with greater than 10 years of software program improvement experience.
SoftOrbits’ utilities are all about these qualities, which supplies them an edge over extremely technical skilled software program that may provide dozens of assorted functionalities however requires spending hours studying the best way to use it in return. The crew is satisfied that its preliminary enterprise technique, created again in 2006 to deal with robust competitors within the area of interest, bears fruit to today, serving to SoftOrbits keep distinctive within the eyes of potential customers.
“We’ve learned that most content makers don’t want to spend their time on these things, and would rather use a simple alternative that gives them exactly what they need. They aren’t looking for perfection — they are looking for tools that quickly add visual appeal to their creations, and that’s where our utilities shine”, explains Eugene Ustinenkov, CEO of SoftOrbits, Candidate of Technical Sciences
The crew believes that this yr’s introduction of AI options to a few of SoftOrbits’ hottest utilities additionally performed a major position on this pattern. With so many AI-based options obtainable available on the market, just a few actually present precisely what they promise and provide a excessive sufficient high quality to truly entice audiences for content material creators.
“We’ve seen a significant increase in downloads after the AI implementation, and a huge percentage of people who downloaded our utilities stated that they plan to use them for content creation. As soon as AI appeared on the horizon, we knew it would inevitably become the center of attention and one of the most important tools in content creators’ arsenals, so we focused on making our AI features as consistent and reliable as possible — something that most similar products on the market lack,” says Eugene Ustinenkov, CEO of SoftOrbits and AlarmFront.
Because the crew has captured the eye of influencers, it plans to capitalize on that by making its instruments much more accessible and handy. The subsequent large step for SoftOrbits is switching the distribution mannequin to SaaS, eradicating {hardware} necessities and enabling on-line entry to instruments always.
“Right now this feature is only available to our corporate clients, but we see how useful it would be to content makers, so we are committed to transforming our business model to adjust to that. While the process takes time and careful planning, we are certain that this is the right step for any company looking to thrive in the current environment,” says Hannes Jansen, author and editor at SoftOrbits.
Need to join with SoftOrbits?
Whether or not you’re a consumer focused on SoftOrbits’ merchandise or a enterprise proprietor keen to accomplice with the crew, you possibly can attain out at assist@softorbits.com or go to softorbits.internet.
