INCYMO.AI launched its AI-powered inventive platform for crafting cellular gaming ads.
The launch follows the debut of the platform’s first case examine, first revealed on the Business Stage at GDC 2025, the place advert creatives ideated by INCYMO.AI outperformed one of many shopper’s prime benchmarks within the very first iteration — and continued to enhance throughout the second and third.
At a time when inventive fatigue, rising UA prices, and privateness constraints are placing strain on recreation entrepreneurs, INCYMO.AI affords a data-driven, AI-led method ahead. The platform delivers inventive ideation and era at scale, with insights drawn from 100,000+ market-tested advertisements, mentioned Anna Zdorenko, CEO of INCYMO.AI, in an interview with GamesBeat.
“We didn’t just match a top-performing ad — we beat it in the second iteration using AI-driven ideas,” mentioned Zdorenko. “That’s not a fluke. It’s a glimpse into the future of mobile game marketing.”
Why this issues for the sport trade
INCYMO.AI’s success isn’t nearly one marketing campaign. It displays a basic shift in how cellular advert creatives are made. It means handbook iteration cycles might quickly be out of date. Artistic efficiency can now scale with knowledge, not simply intuition. And small groups can compete with top-tier studios utilizing automation, Zdorenko mentioned.
“We see a future where game marketers spend less time guessing and more time scaling what works,” mentioned Zdorenko. “I recently spoke with a creative producer at Activision Blizzard, and we both agreed: AI can’t replace the creative spark — it can only elevate it. There’s still an art to how you frame and deliver what the data reveals. AI won’t replace those who embrace it — it will replace those who fear it. The ones who lean in, adapt, and sharpen their skills with it will lead the next generation of creative marketing.”
The way it works
On the core of INCYMO.AI is a proprietary AI system that ingests market knowledge, in-game footage, previous efficiency metrics, and genre-specific patterns to generate tailor-made inventive briefs — and even full video ideas.
Whereas the corporate mentioned its platform can generate full video ideas, it recommends utilizing in-house manufacturing or INCYMO’s semi-automated service — combining AI precision with top-tier high quality. Absolutely animated 2D movies begin at $290, and 3D from $890, making high-performing creatives accessible and cost-effective.
The method appears to be like like this:
- Add a recreation hyperlink.
- Select generate temporary primarily based in your guidelines.
- Add uncooked gameplay footage or a gameplay video inventive (as much as 60 seconds) — that’s how the platform understands what your recreation is about.
- Obtain a inventive temporary primarily based on top-performing traits and competitor indicators.
- Create no less than 4 video advertisements for one spherical of testing — optimized for engagement and CPI.
- Check, iterate, scale.
INCYMO.AI affords a full package deal the place a crew integrates your individual knowledge — making efficiency insights sharper over time — and handles each temporary era and video manufacturing.
Origins
The identify INCYMO comes from “Increase Your Monetization”, reflecting the corporate’s mission to speed up and amplify the success of gaming firms — each huge and small. For Zdorenko, the core motivation behind launching the corporate was to assist studios develop sustainably, so they may focus extra on constructing nice video games and fewer on worrying about monetization.
She believes that each crew, regardless of the dimensions, ought to have a good shot at creating high-quality content material, reaching the proper viewers, and scaling their video games. INCYMO.AI exists to help that imaginative and prescient — by turning the chaos of inventive manufacturing right into a data-driven, performance-oriented course of that empowers builders to succeed.
Zdorenko constructed an preliminary resolution targeted on gameplay personalization, which helped enhance LTV for each shopper. Considered one of them requested if her crew might apply the identical predictive fashions to consumer acquisition. That’s when Anna started talking with entrepreneurs — and uncovered a a lot deeper ache level.
Everybody she talked to had the identical story: they have been producing as much as 100 advert creatives — however none of them labored. Then, all of the sudden, inventive quantity 101 would break via, scaling each attain and income. It was a standard frustration throughout the board, and Anna realized this downside wanted fixing too.
Via her community, she discovered two cofounders. One was already engaged on the problem for cellular video games — serving to publishers enhance efficiency by understanding which inventive concepts work. Whereas the opposite cofounder had deep experience in automating advert creatives analytics and constructing scalable options.
They began working collectively, constructed joint case research, launched a inventive insights platform — and are actually starting to scale it globally. The corporate was based in 2021, and it has a crew of 11 in Cyprus. It has raised $780,000 thus far from JointJourney fund and angels from gaming and adtech, together with advisors from Google.
The founders embrace Zdorenko, CEO, who has over 10 years of expertise in tech startups and 7 years in AI-powered merchandise. She was named one of many Prime 20 Girls in Tech in Cyprus by Forbes and is thought for serving to shoppers develop their income from $500,000 to over $1 million inside months via inventive optimization.
Others embrace Igor Rekun, head of AI, who additionally has greater than 10 years of expertise in AI for enterprise. He has expertise constructing scalable machine studying and pc imaginative and prescient techniques. He beforehand based a pc imaginative and prescient startup that developed options for worldwide firms and went via Y Combinator. After that, and earlier than becoming a member of INCYMO.AI, he targeted on constructing a platform for analyzing, producing, and routinely testing advert creatives — expertise that immediately formed the muse of INCYMO.AI.
And the chief product officer is Vic Onokhov, who has 9 years of expertise designing and optimizing advert creatives for cellular video games. Onokhov has spent years producing and optimizing recreation advert creatives for cellular studios worldwide. He has created greater than 7,000 advert creatives, and it’s because of his deep experience and hands-on understanding of how creatives are constructed, examined, and scaled that INCYMO.AI grew to become such a well-liked product for inventive producers and advertising and marketing groups. At INCYMO.AI, he turns uncooked gameplay and insights into inventive advertisements, powered by knowledge and expertise.
Apparently, Onokhov had personally suffered via the identical inventive struggles: producing numerous movies that didn’t convert. That first-hand expertise made him much more dedicated to fixing the issue as soon as and for all.
The case examine with GameGears
Within the case examine offered at GDC, a GameGears cellular studio (a part of GDEV) shared its best-performing advert. INCYMO.AI’s system — skilled on genre-specific advert patterns and previous advert creatives efficiency knowledge — generated solely new advert ideas. The outcome? Higher efficiency than the studio’s inner inventive crew in only one iteration.
And it didn’t cease there: second and third iterations delivered even stronger outcomes, indicating that AI-led ideation isn’t simply quick — it’s compounding.
Within the case examine offered at GDC, a GameGears cellular studio (a part of GDEV) — shared a hyperlink to their recreation on the App Retailer/Google Play. This allowed our platform to immediately analyze the style, core gameplay mechanics, and establish key rivals and their top-performing advert creatives.
To kick off the evaluation, the shopper additionally supplied their very own video creatives, categorized by efficiency primarily based on their inner KPIs. These included top-performing, good, and low-performing advertisements. As well as, the shopper shared a gameplay video, enabling the platform to deeply perceive the sport’s mechanics, characters, UI/UX components, and total visible route.
The shopper outlined their very own success metrics — on this case, IPM (although it will probably fluctuate by shopper: ROAS, spend, IPM, CPI, and so on.) — and our platform tailored accordingly, remaining KPI-agnostic and utilizing the shopper’s definitions to find out what qualifies as a ‘top’ inventive. Lastly, the shopper uploaded inventive belongings for handbook manufacturing by the INCYMO.AI crew.
At this level, the inventive producer used the platform to pick the variety of UA- and meso-level creatives to be generated, primarily based on the shopper’s request. She additionally added particular inventive guidelines — resembling ensuring a UFO (flying saucer) was the principle character, primarily based on earlier insights, and avoiding sure gameplay mechanics that hadn’t carried out effectively up to now.
After customizing the temporary, she clicked Generate Thought and Full Transient, receiving a tailor-made inventive technique. Based mostly on this output, the Perception AI crew produced 4 new creatives.
Within the efficiency dashboard, the shopper’s unique top-performing creatives have been marked in blue for comparability. Among the many 4 Perception-generated movies, one outperformed the shopper’s benchmark primarily based on key metrics. The shopper returned with efficiency knowledge, which was uploaded again into the platform for evaluation.
Within the second spherical of testing, 4 new creatives have been launched. This time, two of them delivered robust outcomes, with one considerably outperforming the earlier benchmark — reaching an IPM of two.55 vs. 1.96.
The shopper crew additionally supplied precious suggestions, which knowledgeable the third spherical of iterations. In consequence, three out of 4 new creatives from Perception outperformed the shopper’s unique prime performers — clearly demonstrating how AI-driven insights and structured inventive manufacturing can unlock efficiency breakthroughs.
And it really works simply as effectively for small studios with out an intensive historical past of previous creatives. In the course of the demo, the founding father of Bingo Tour generated a script utilizing solely a hyperlink to their recreation and a recorded gameplay video, ordered a video via the platform for $290, and obtained it three days later — with efficiency metrics matching their prime benchmark.
What’s subsequent?
The corporate is inviting chosen studios to affix its early-access program. INCYMO.AI is at the moment onboarding studios targeted on midcore and informal genres and plans to roll out deep analytics and playable advert era options within the coming months.
For bigger shoppers below NDA, the businesses helped develop their income from $150,000 and $500,000 to $900,000 and $1 million. Prime-performing creatives made with INCYMO.AI attracted over $200,000 in advert spend every.
There are dangers. The largest dangers on this house are the fast evolution of advert platforms, altering inventive traits, and skepticism towards AI-generated content material — particularly from skilled inventive producers.
INCYMO.AI addresses this via adaptability. The platform is KPI-agnostic and genre-aware, which suggests it will probably rapidly alter to completely different shopper targets, codecs, and efficiency requirements.
It additionally has inventive belief because it has designed INCYMO.AI to not change human creativity, however to reinforce it. The system helps robust producers scale sooner and discover insights they’d in any other case miss. It additionally has a robust technical basis, with years of AI product engineering expertise. And now it has some traction, as the corporate’s AI has already outperformed prime human creatives from the very first iteration in shopper campaigns — not as a one-off, however repeatedly.
