Vice President Kamala Harris’ deputy marketing campaign supervisor Rob Flaherty mentioned throughout an interview that the Democratic Celebration was “losing hold of culture” as increasingly People look to podcasts.
“Campaigns, in many ways, are last-mile marketers that exist on terrain that is set by culture, and the institutions by which Democrats have historically had the ability to influence culture are losing relevance,” he mentioned throughout an interview with Semafor. “You don’t get a national 8-point shift to the right without losing hold of culture.”
Harris and President-elect Donald Trump each made an effort to talk to podcasts and nontraditional media forward of the 2024 election. Flaherty advised Semafor in the course of the interview that they’d a tough time reserving Harris on sports activities podcasts.
“Sports and culture have sort of merged together, and as sports and culture became more publicly and sort of natively associated with this Trump-conservative set of values, it got more complicated for athletes to come out in favor of us,” Flaherty mentioned. “It got more complicated for sports personalities to take us on their shows because they didn’t want to ‘do politics.’”
Democratic presidential nominee Vice President Kamala Harris appears at a monitor of the occasion from backstage, simply earlier than taking the stage for her closing marketing campaign rally, Monday, Nov. 4, 2024, in Philadelphia. (AP Picture/Jacquelyn Martin)
Flaherty argued that sports activities tradition was related to right-wing tradition, and made it troublesome for his or her marketing campaign to succeed in folks.
“That’s not to say Steph Curry and Steve Kerr and LeBron [James] and all them coming out wasn’t impactful or important,” Flaherty mentioned. “It was more impactful because it had gotten so much harder. But certainly the culture that has been associated with heavy sports-watching has become associated with right-wing culture in a way that makes it harder for us to reach people.”
Harris marketing campaign aides who’ve spoken out about their failed bid for the presidency have complained in regards to the media, and place some blame on their questions for Harris.
“Real people heard, in some way, that we were not going to have interviews, which was both not true and also so counter to any kind of standard that was put on Trump, that I think that was a problem,” Jen O’Malley Dillon mentioned throughout a dialogue on “Pod Save America.”
Vice President Kamala Harris speaks at Nationwide Affiliation of Latino Elected and Appointed Officers (NALEO) at Swissotel in Chicago, on June 24, 2022. (KAMIL KRZACZYNSKI/AFP through Getty Photos)
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She additionally argued that when Harris did do an interview, the questions had been “small and processy,” and so they weren’t “informing” a voter.
Flaherty additionally spoke about Harris avoiding extra conventional media shops, although Harris did do a number of interviews with CNN, MSNBC and Fox Information forward of the election.
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“There’s just no value — with respect to my colleagues in the mainstream press — in a general election, to speaking to the New York Times or speaking to the Washington Post, because those [readers] are already with us,” Flaherty mentioned.
