Key phrases Studios introduced immediately that it plans to accumulate Sure Affinity for an undisclosed sum. Sure Affinity is a well known recreation co-development studio that has labored on video games akin to Halo, Hogwarts Legacy and Name of Responsibility. Key phrases plans so as to add the brand new studio’s abilities to its Create division. Sure Affinity’s CEO and founder Max Hoberman and his administration workforce will proceed to guide the corporate post-acquisition.
Sure Affinity employs over 180 individuals throughout two separate areas and is presently engaged on a number of tasks — considered one of which is Exodus, which it’s co-developing with Archetype Leisure. It’s not but clear whether or not any tasks in its pipeline will change following the acquisition. That is the second recreation studio acquisition that Key phrases has made to date this 12 months, and considered one of a number of it’s made in the previous couple of years. Different acquisitions within the gaming sector embrace Wushu Studios, The Multiplayer Group and Fortyseven Communications.
Key phrases CEO Bertrand Bodson mentioned in a press release, “We are thrilled to welcome Certain Affinity to the Keywords Group. We have enormous respect for their business and reputation. They bring a wealth of knowledge, experience, and expertise to our Create division, complementing our existing skills and expanding our presence notably in the US and Canada. We look forward to partnering with Max, Paul, and their team over the coming years to continue to drive growth in our Create division and overall business.”
Hoberman minced no phrases about what he thought of his firm’s success. “At this most difficult time in the market, we’re thrilled to be able to provide stability and a supportive home for our team. The respect for our talent and culture that Keywords has shown, along with a willingness to invest in our growth, is unparalleled.”
The “most difficult time” to which Hoberman is probably going referring is the present employment disaster within the video games business. At current, the rely for layoffs within the business sits at round 13,000 video games in response to videogamelayoffs.com, and a number of smaller studios have publicly revealed an incapacity to safe funding to help their employees.
