LightSpeed Studios, a world sport developer, mentioned at GDC 2025 it’s revealing the “Original IP Initiative,” a brand new strategic focus centered on creating authentic sport titles.
Recreation trade veterans from LightSpeed Studios took the stage at GDC 2025, to disclose plans for its decisive give attention to the creation of authentic IP.
Steve C. Martin will unveil updates from LightSpeed LA, the studio creating the extremely anticipated triple-A open-world motion sport, Final Sentinel, whereas in parallel legendary sport developer and head of LightSpeed Japan Studio, Hideaki Itsuno, will reveal that he has begun main the early improvement of a brand new, unnamed authentic triple-A motion sport title. Each are tasks that mark the subsequent chapter in LightSpeed’s dedication to creating authentic sport titles.
LightSpeed Studios commits to improvement of authentic sport IP.
Recognizing that innovation drives participant engagement, LightSpeed is sharpening its method and saying its dedication to empowering a community of self-sustained, independently run regional studios that will probably be targeted fully on creating authentic, cross platform sport titles.
LightSpeed , greatest identified for its work with established sport title PUBG MOBILE (co-developed with Krafton, Inc.), is strategically increasing and constructing state-of-the-art improvement amenities world wide to help authentic sport improvement.
This technique allows its improvement studios, which notably consists of LightSpeed LA, the newly established LightSpeed Japan Studio, together with groups internationally, a direct pipeline to LightSpeed STUDIOS’ centralized technical assets. This consists of LightSpeed’s newest R&D breakthroughs, which push the boundaries of graphics and efficiency to boost in-game realism, as showcased in workshops throughout GDC 2025.
LightSpeed Studios Units the Stage for a New Period for Japan Studio
Constructing on this method, legendary sport director and head of LightSpeed Japan Studio, Hideaki Itsuno, is revealing at GDC 2025 that he’s coming into the world and launched into the early phases of bringing his personal visionary triple-A sport title to life.
Drawing on his intensive expertise directing video games and constructing unimaginable groups at Capcom that drove the outstanding successes of Satan Could Cry, the Capcom Alpha sequence, Capcom VS. SNK, and plenty of extra iconic sport titles, Hideaki is able to apply the identical ideas of inventive freedom, effectivity, and humility to assemble an impressive group and create one thing actually groundbreaking.
“We’re building a creative environment that combines diverse cultural perspectives with cutting-edge technology,” mentioned Hideaki Itsuno, basic supervisor of LightSpeed Japan Studio, in a press release. “Our focus is on developing gameplay elements that offer players entirely new experiences – the kind of innovations that make players say I’ve never seen that in a game before.”
Leveraging international expertise and nurturing inventive freedom
Moreover, to foster contemporary views in authentic sport improvement, LIGHTSPEED STUDIOS is adopting a mannequin that permits every studio to form its personal tradition, advocating for authentic considering inside groups. Bringing to the desk Jap and Western sport philosophies, LIGHTSPEED STUDIOS is positioned to encourage regional groups to alternate concepts, mix cultural influences, and unite beneath a shared imaginative and prescient – creating actually international gaming experiences.
A standout instance of this method is being led by the VP of LIGHTSPEED STUDIOS, Steve C. Martin, identified for his dedication to five-year improvement cycles. Centered on bringing his authentic AAA open world motion title, Final Sentinel, to life, Steve has assembled a world-class, international group. Regardless of expertise from prestigious studios like Rockstar Video games, Meta and EA Video games, LightSpeed LA has fostered not solely a tradition of inventive freedom however ensures product effectivity, because of Steve’s emphasis on humility and a willingness to embrace constructive suggestions.
“Any game studio’s ambition lies with developing original games. The creative freedom of creating your own lore from scratch, building a compelling narrative, and all the upsides from this is the dream of any studio, and that’s why LightSpeed Studios is the place to be,” mentioned Steve C. Martin, who brings his intensive expertise from Rockstar Video games the place he contributed to acclaimed titles together with Purple Lifeless Redemption and Grand Theft Auto V.”
