Cardiff-based journey platform Lovetovisit, specialising in native sights, experiences, and occasions, has efficiently raised £3.2 million in enterprise capital to broaden its operations.
The funding spherical was led by Venrex and Redrice Ventures, with participation from Lively Companions, Velocity Companions, and a community of angel traders.
Established in 2021 by twin sisters Georgia and Alice Aubrey, alongside tourism skilled Fed Pereira, Lovetovisit goals to simplify the method for the UK’s 19.4 million households to find and ebook native actions. The platform gives quite a lot of choices, from theatre journeys and metropolis sights to distinctive household outings and native festivals, catering to each locals and vacationers. Since its inception, Lovetovisit has generated £7.4 million in income and facilitated a whole lot of hundreds of bookings.
With over 2,700 merchandise listed and a person base exceeding 3.2 million, Lovetovisit’s proprietary API ensures customers should purchase tickets in real-time on the lowest assured value. The platform sends tickets immediately through textual content and electronic mail, eliminating the necessity for third-party redemptions. Moreover, Lovetovisit leverages AI to offer personalised suggestions and gives interactive maps to assist customers discover close by actions.
The founding trio, who beforehand collaborated at Pereira’s tourism advertising and marketing company, launched Lovetovisit to handle the problem shoppers confronted find and reserving native actions—an issue solved in different sectors like meals supply and lodging by tech options. Lovetovisit bridges this hole, providing a streamlined, user-friendly expertise.
Eighty % of the platform’s choices are unique to Lovetovisit, with notable companions together with Alton Towers, Chester Zoo, ZipWorld, and household favourites like Pennywell Farm and Techniquest Science Museum. Lovetovisit has considerably boosted footfall at native sights, with 85% of its listings positioned outdoors London. For example, Devon has seen over 25,000 guests by way of Lovetovisit since early 2024. The home tourism market within the UK is valued at $927 billion.
The brand new funding might be utilised to scale UK operations and improve the platform’s AI capabilities, with an goal to double development and stock yearly over the following three years. Plans for worldwide growth are additionally on the horizon.
Lovetovisit has gained the popularity as Wales Tourism Startup of the Yr and can compete within the UK finals in September. The Aubrey sisters had been honoured with the John Hays Entrepreneur of the Yr award on the Journey Business Awards in 2023.
Fed Pereira, CEO of Lovetovisit, acknowledged: “We’re dedicated to helping people find fun, memorable ways to spend time with loved ones. Even in challenging times, those moments are invaluable. Lovetovisit offers a simple, enjoyable way to book activities with the confidence of getting the best price. Our technology ensures a seamless experience for both locals and tourists.”
Lilac Watt, Funding Affiliate at Venrex, expressed enthusiasm for the funding, highlighting the founders’ deep understanding of the tourism market. Andrew Sutcliffe, Associate at Redrice Ventures, emphasised the rising shopper want for in-person experiences near dwelling. Tom Profumo, Associate at Lively Companions, praised the platform’s development and the crew’s experience within the sights market.
Amanda Meyrick, Firm Director at The Dinosaur Park Tenby, counseled the partnership with Lovetovisit for its effectiveness in reaching a nationwide viewers and attracting guests to their attraction in Pembrokeshire.
