McDonald’s has hinted at an upcoming collaboration with the non-fungible token (NFT) undertaking Doodles — a group of 10,000 colourful cartoon characters launched in 2021.
The teaser appeared in a video posted on McDonald’s official X (Twitter) account on November 12, displaying a cup labeled “hot contents” and a date, “11/18.”
• ᴗ • 11/18 pic.twitter.com/LDxlE9pnrx
— McDonald’s (@McDonalds) November 12, 2024
Though no extra particulars had been revealed, the submit shortly gained traction, racking up 1.4 million views, almost 7,000 likes, and over 2,400 shares on the time of writing.
Following the announcement, the worth of Doodles NFTs noticed a noticeable enhance. The common value of a Doodle rose to virtually 2 ETH, marking a 40% enhance from the earlier week. CoinMarketCap information additionally reveals constructive developments, with gross sales quantity up by 1146% and a 770% rise in gross sales over the previous seven days.
This isn’t the primary main model collaboration for Doodles. Earlier this 12 months, the undertaking partnered with Rubik’s to launch limited-edition cubes and digital collectibles. It additionally teamed up with Adidas to launch unique attire impressed by Pharrell Williams’ Deysi mascot.
McDonald’s has been exploring Web3 and the metaverse for a while. The corporate started its journey in 2022, submitting a number of trademark purposes, together with one for a digital restaurant and one other for “McDelivery.”
In 2023, McDonald’s took its first steps into Web3 with a number of initiatives. In January, it collaborated with Karen X Cheng for a Lunar New 12 months marketing campaign combining the metaverse, augmented actuality, and synthetic intelligence.
In July 2023, McDonald’s Hong Kong launched a digital expertise in The Sandbox to mark the fortieth anniversary of McNuggets. Later that 12 months, McDonald’s Singapore launched an NFT collectible sequence that includes the character Grimace, in collaboration with Bandwagon Labs and native NFT artist The Hidden Partitions.
Considered one of McDonald’s most up-to-date Web3 initiatives was the “My Happy Place” metaverse expertise launched in Singapore in June 2024. Developed with Bandwagon Labs, this digital area allowed customers to create their very own eating places and earn rewards each digitally and in actual life.
