Ashley Waldman is the founding father of Jubilee, a kids’s milk newly launched from Austin, Texas. Like many different mother and father throughout the nation, Waldman mentioned she’s felt more and more involved about her kids’s day by day sugar consumption, particularly from on a regular basis merchandise that aren’t usually suspected to comprise added sugars.
As she navigated serving milk to her oldest daughter, who was identified with autism, Waldman struggled to curiosity her little one in a glass with out Hershey’s chocolate syrup, as her sensitivity to meals texture and taste created obstacles.
“I felt comforted because I was like, ‘Well, at least she’s getting milk,'” Waldman advised Fox Information Digital. “Of course, I did not feel great about the sugar.”
So Waldman, a former product supervisor at YouTube, enlisted her father, a veteran of the beverage trade, for normal dad-daughter question-and-answer classes.
She additionally started researching parental views on the milk trade to be able to greatest place her no-added-sugar milk, flavored with “secret” greens, available in the market.
Ashley Waldman, a former product supervisor at YouTube, got here up with the concept for Jubilee’s when she was weaning her oldest daughter off breast milk. (Propagator Pictures, Austin, TX)
The consensus confirmed low-sugar milk merchandise and plant-based milk alternate options have been thought-about “gross.”
Children didn’t like them – and these merchandise ended up on the backside of the trash bin, in accordance with Waldman.
“It’s just a waste of money,” Waldman mentioned.
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Waldman introduced her thought of a low-sugar, amazing-tasting milk to a beverage formulation firm.
With out rivalry, Waldman mentioned, the product wanted to have a robust purposeful profit.
Jubilee’s, a children’ milk model flavored with secret vegetable components, was launched in Feb. 2025 by a Texas mother. (Propagator Pictures, Austin, TX)
“My product solves all of my problems,” she mentioned.
The Chocolate Chip Cookie and Strawberry Shortcake varieties every comprise eight grams of protein, 100% nutritional vitamins and nil added sugar.
They’re among the many flavors Jubilee’s launched to customers in late February.
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“I handed an 11-year-old boy the Chocolate Chip Cookie, and he was like, ‘Mom, this is so good, we have to get some,'” Waldman mentioned.
Her product launch is “serendipitous,” because it coincides with the MAHA motion.
She then shocked the kid by revealing carrot because the ingredient flavoring the milk, Waldman mentioned.
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“It’s been so exciting to see that reaction from people because it’s like the surprise, the doubt, the kid tries it — and then they’re leaning in and wanting to buy it,” she added.
Waldman mentioned the timing of her product launch is “serendipitous” because it coincides with the Make America Wholesome Once more motion.
Jubilee’s natural milk is obtainable in quite a lot of flavors. (Propagator Pictures, Austin, TX)
Robert F. Kennedy Jr., secretary of Well being and Human Companies, is main the cost on this entrance as he serves in President Donald Trump’s second administration.
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“I’m just so appreciative that there is now a broad platform that I have felt very passionate about for a long time,” Waldman advised Fox Information Digital.
“How are we normalizing giving our youngsters 22 grams of sugar per an 8-ounce drink each single day, a number of occasions a day?”
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“I’m just glad that there’s more conversation about it,” Waldman additionally mentioned.
“How could anybody be upset about it?”
