Nazara Applied sciences, India’s solely publicly commerce sport and esports firm, has teamed up with Open Community for Digital Commerce (ONDC) to launch “gCommerce” in India.
The businesses say that gCommerce is an modern in-game monetization platform that seamlessly integrates ecommerce inside video games. It’s additionally more and more well-liked within the West with corporations corresponding to Walmart.
The combination goals to handle a persistent problem for Indian sport builders: low in-app buy (IAP) conversion charges and poor yields from promoting. By gCommerce, Nazara and ONDC Community are reimagining sport monetization by leveraging India’s thriving ecommerce panorama and offering builders with new, scalable income streams.
This strategic integration will permit sport builders to monetize by way of an affiliate revenue-sharing mannequin, incomes a fee on each profitable transaction initiated by gamers by way of the gCommerce platform.
Creating worth for builders and avid gamers
ONDC Community’s experience in creating an open, interoperable community for digital commerce will allow Nazara’s gCommerce platform to attach with a variety of sellers throughout greater than 10 classes, making certain a wealthy variety of product providing for avid gamers. This integration enhances the consumer expertise by permitting them to make knowledgeable purchases whereas they proceed their gaming journey.
“We are excited to announce the upcoming launch of gCommerce by Nazara via integration with the ONDC Network, as it represents a significant step forward in our mission to empower game developers with effective and innovative monetization solutions,” stated Nitish Mittersain, CEO of Nazara Applied sciences, in an announcement. “We are not only creating new revenue opportunities for developers but also enriching the overall experience for our gamers.”
T Koshy, CEO of ONDC, stated in an announcement, “Nazara coming on ONDC Network to launch gCommerce is a testament to the versatility of the Network in supporting various industries and use cases. By bringing e-commerce into the gaming ecosystem, we are paving the way for a seamless blend of entertainment and shopping that adds value for players, developers, and the broader digital commerce network.”
The gCommerce platform is at present in gentle launch and will likely be rolled out to sport builders beginning the primary quarter of fiscal yr 2026.
