Nodwin Gaming, a gaming and esports division of India’s Nazara Applied sciences, has acquired AFK Gaming, a gaming and esports media firm.
Mumbai-based Nazara owns Nodwin Gaming, and now AFK Gaming will turn out to be a totally owned subsidiary of Nodwin Gaming.
This acquisition strengthens Nodwin Gaming’s esports associated content material manufacturing and distribution, and advertising and PR providers capabilities. These capabilities will improve Nodwin Gaming’s choices to manufacturers and publishers, making it a robust one-stop-shop for all esports and gaming associated advertising actions and thereby rising the share of pockets of selling budgets for Nodwin Gaming.
The acquisition of 93% of the share capital of AFK Gaming can be a mixture of money and inventory swap of NODWIN Gaming shares for a complete consideration of INR 7.6 Crores.
Nodwin already owned the stability 7% of AFK beforehand. As a part of this transaction, the founders will turn out to be shareholders of Nodwin Gaming and be built-in into totally different verticals in the Nodwin Gaming ecosystem.
In 2017, Nodwin Gaming led AFK Gaming’s first spherical of funding as a strategic investor, serving to the founders flip their interest into a enterprise. This acquisition completes the lifecycle of Nodwin’s strategic funding into the corporate, making AFK a 100% subsidiary on shut.
Based in 2012 by Nishant Patel, Rakesh Ramchandran and Siddharth Nayyar, AFK Gaming has been on the forefront of the Indian gaming and esports media trade for over a decade.
Other than offering the most recent updates from the trade by means of its web site and its specifically curated gaming enterprise e-newsletter Pixel P&L, its company vertical, Max Degree, presents bespoke advertising providers to groups, match organizers, sport publishers and types seeking to join with gaming and esports audiences.
This consists of marketing campaign administration, IP constructing, content material manufacturing, video modifying, consultancy, social media advertising, influencer applications and public relations & communications as effectively. Its clientele consists of manufacturers like Asus ROG, CyberPowerPC India, Krafton, Saudi Esports Federation, ESL Faceit Group, The Esports World Cup, Jio Video games, TVS and extra. Max Degree has labored intently with Nodwin Gaming for a majority of its IPs and white-label options.
Patel will be part of the founders’ workplace to work on strategic initiatives throughout the Nodwin Group, whereas constructing out Pixel P&L as a media product inside the firm. Ramchandran can be a a part of the bigger Nodwin staff, specializing in augmenting the corporate’s means to construct tech led merchandise and Siddharth will proceed to move Max Degree, specializing in top quality, price environment friendly, advertising and PR providers.
