President Donald Trump declared that America shall be “woke no longer” whereas trashing DEI in Tuesday evening’s handle to Congress, and maybe a recalibration within the style trade has signaled that cultural change as effectively.
As soon as dominated by progressive and socially-conscious minimalism, some within the trade now look like leaning into its extra extravagant facet and turning away from “woke” beliefs whereas embracing luxurious and decadence, in accordance with a New York Occasions opinion piece revealed Wednesday.
Trend journalist Amy Odell speculated that the trade could have “given up” on “woke,” and the shift displays a broader cultural change that encompasses a broader spectrum of political beliefs.
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As soon as dominated by progressive and socially-conscious minimalism, some within the trade now look like leaning into its extra extravagant facet and turning away from “woke” beliefs whereas embracing luxurious and decadence, in accordance with a New York Occasions opinion piece revealed Wednesday. (Picture by Jakub Porzycki/NurPhoto by way of Getty Photographs)
“For the past decade, fashion was trying to be socially and environmentally conscious… However sincere the motivation — many people, especially on the creative side of fashion, share progressive values — making the world a more diverse, equitable, inclusive and sustainable place didn’t always sit well with luxury, either practically or aesthetically.
“Now that every one appears to be over, and possibly that is OK,” the piece read in part.
Conservative women, once sidelined by fashion, are now receiving recognition from some designers, Odell added.
For example, LVMH, the parent company of designer brands Dior and Givenchy, created two couture seems for Ivanka Trump throughout her father’s inauguration, signaling a willingness to work with figures outdoors the progressive realm.
US First Lady Melania Trump, right, and US Second Lady Usha Vance during the 60th presidential inauguration in Emancipation Hall of the US Capitol in Washington, DC, US, on Monday, Jan. 20, 2025. Usha Vance wore a pink Oscar de la Renta ensemble while Melania Trump sported navy coat and skirt designed by Adam Lippes. (Angelina Katsanis/Politico/Bloomberg via Getty Images)
Odell also pointed out that Oscar de la Renta, which boasts a long history of dressing first ladies of both parties – Nancy Reagan and Hillary Clinton, among others – showcased its looks for Ivanka Trump and Second Lady Usha Vance on social media.
It’s a stark contrast to the “litmus test” for the fashion industry accepting conservatives, when multiple designer brands declined to dress first lady Melania Trump for the first Trump inauguration, she continued, adding, “The designers who said in 2016 they would dress Mrs. Trump, including Dolce & Gabbana, Thom Browne and Carolina Herrera, don’t appear any worse off for it.”
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At the same time, Vogue’s support for former Vice President Kamala Harris, including one issue which included interviews from some of her supporters and a cover that referred to her as the “candidate for our instances,” is said to have fallen flat.
“It’s arduous to argue that the endorsement of Kamala Harris by Vogue journal and its editor Anna Wintour final 12 months moved the needle for anybody. It may need even made the Democrats appear out of contact to some voters,” Odell wrote.
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Adam Lippes, who constructed Melania Trump’s 2025 inauguration look with pride, also saw a sales boost after this year’s ceremony, according to the piece.
