Nissan has introduced a brand new enterprise into Web3 with the launch of “Passport,” a platform combining non-fungible tokens (NFTs), rewards, and interactive digital experiences.
Members can be part of this system by getting a membership NFT primarily based on the Polygon blockchain. These NFTs, or IDs, are available 4 designs — Futuristic, Efficiency, Traditional, and Sensible Life. Every ID serves as a digital id throughout the expertise and evolves primarily based on person exercise.
Customers begin with the “Pioneers” position however can unlock new roles by participation. These roles grant entry to numerous rewards and digital experiences.
The NFTs themselves depict a automobile and a hoop and alter in look as customers interact, corresponding to by commenting or interacting in Nissan’s deliberate Discord neighborhood, set to launch on January 21, 2025. Elevated exercise ranges permit members to unlock additional rewards and experiences.
Nissan may also introduce the Passport Beta, a digital pockets designed for this system. This pockets will assist token storage earned by person actions. Entry to the beta is restricted to five,523 members, chosen through lottery from current Nissan ID members beginning January 2025.
This transfer is a part of Nissan’s broader efforts within the Web3 house. The corporate has broadly explored the metaverse and NFTs lately.
In 2022, Nissan launched the “ARIYA Metaverse” marketing campaign, showcasing inventive interpretations of its ARIYA mannequin within the metaverse. That very same 12 months, it collaborated with Grease Monkey Video games to launch its first NFT for the Polygon-based recreation Torque Drift 2 Motorsport.
Final 12 months, Nissan launched the Hyper Punk idea automobile on the Japan Mobility Present 2023. It was additionally featured in Fortnite’s metaverse inside a branded house referred to as “Electrify the World.” In March 2024, Nissan used the metaverse for visitors security schooling, incorporating heritage automobile fashions in an immersive studying atmosphere.
