Valentine’s Day simply received so much sweeter! Pete Davidson and Reformation exhausting launched their relationship with a marketing campaign titled, Pete Davidson, Official Boyfriend of Reformation, simply in time for this yr’s vacation.
Store Pete Davidson x Reformation
The comic, 31, is seen flexing his ink-free muscle tissue within the line’s sustainably made items, together with a limited-edition Official Boyfriend crewneck sweatshirt and branded boxer briefs.
Davidson, who has been laser eradicating over 100 tattoos since 2020, can be proven within the firm’s marketing campaign video, the place he takes on the position of a supportive boyfriend purchasing along with his girlfriend.
“For the past few years, my favorite side gig, the one thing that’s given me a space to collect myself, refocus my energy, revitalize my spirit, is coming in here a couple times a week and being the perfect boyfriend,” the Saturday Evening Dwell star says whereas heading to Reformation’s flagship retailer in New York Metropolis.
“Obviously, it’s just a title. I’m not perfect, but who is? And who wants to be?” he quips.
“But it’s a way of putting out into the world that yes, I’m someone’s boyfriend and I take that seriously. When I’m with her, I’m with her. See, I’m not trying to be perfect. Why would you want to be? I’m just putting in the work to make the world a little better,” he provides.
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