Play, a platform for integrating Web3 applied sciences into gaming, has introduced a partnership with Telefónica Innovación Digital, the Telefónica Group firm that drives innovation and the creation of know-how.
The businesses will facilitate the migration of gamers into blockchain video games via the launch of Play’s GamePass NFTs, which at the moment are out there for buy on Telefónica’s market, TU Gallery.
This partnership goals to make Web3 applied sciences extra accessible to Telefónica’s intensive buyer base. By providing these distinctive digital collectibles, Telefónica enriches its market, offering present prospects with unique gaming content material and the chance to simply migrate onchain. On the similar time, Telefónica may also be attracting a brand new phase of gaming fanatics, together with Play’s devoted followers, to their platform.
For Play, this partnership continues its concentrate on enabling Web2 avid gamers to transition onchain seamlessly and in a enjoyable method. A part of Play´s go-to market technique has been to accomplice strategically with telcos to create experiences emigrate gamers onchain.
This collaboration follows Play’s partnership with TapNation announcement final month to increase Web3 gaming entry to cell avid gamers – the biggest gaming demographic. Simply final week, TapNation launched the extremely rated Rock Crawling: Racing Video games 3D on iOS and Android, developed utilizing Play’s know-how. The milestone aligns with Play’s overarching mission to onboard three billion avid gamers to the blockchain.
“Partnering with Telefónica Innovación Digital is another step toward our goal of making onchain gaming universally accessible. Their direct-to-consumer reach allows us to connect with a broad Web2 audience keen to explore onchain gaming. Telefónica recognizes the importance of Web3 and embraces innovation, and we look forward to introducing fresh gaming experiences to their extensive customer base,” mentioned Christina Macedo, CEO of Play, in an announcement.
Launching the $PLAY token
In the meantime, Play additionally introduced the truthful launch of its native $PLAY token. The token era occasion (TGE) takes place on Aerodrome, a decentralized alternate (DEX).
The corporate mentioned the $PLAY token is about to play a central function within the platform’s mission to onboard three billion avid gamers onchain and deploy three trillion brokers in-game. Sure, that’s a bit formidable however that’s what the corporate mentioned.
By emphasizing a good launch with out preferential insider offers or complicated vesting schedules, Play goals to foster a community-driven ecosystem the place all individuals have equal alternative from the outset.
PLAY additionally removes the standard overhang of investor tokens in a clear method to construct belief amongst potential buyers consistent with the platform’s community-first philosophy.
The Play ecosystem
As the first foreign money of the Play ecosystem, the $PLAY token could have quick utility throughout the platform, permitting customers to have interaction with playable video games from day one.
Previous to this token era occasion, Play has been constructing its platform and neighborhood, making certain that customers have entry to a totally practical ecosystem the place the token enhances their gaming expertise.
Key options embody:
Playable Video games at Launch: Customers can begin enjoying and using their tokens instantly, participating with a wide range of video games out there now, together with Pixel Survival.
AgentFi Expertise: Introducing monetary brokers inside video games, Play permits customers to deploy video games that create new incomes alternatives and improve engagement.
Telegram Integration: By distributing video games via Telegram, Play faucets into an unlimited consumer base, enhancing accessibility and comfort for avid gamers worldwide.
Construct Play Improvement Platform: Empowering builders to create and combine their very own video games into the Play ecosystem.
Consistent with its dedication to transparency and neighborhood belief, Play’s token provide and distribution particulars are publicly out there.
“Our fair launch approach is actually a return to the original spirit of token launches — we’re putting our community first and allowing them to grow with us and share in our success,” mentioned Macedo.
Play’s truthful launch idea is backed by distinguished figures within the crypto house similar to VirtualBacon. Their assist emphasizes how Play’s values — equity, transparency, and neighborhood empowerment — align with these of the broader crypto neighborhood, fostering a extra inclusive and supportive ecosystem inside onchain gaming.
“$PLAY is a cultural movement. Agents don’t have bank accounts. Gamers want to own their in-game items. Both need games to move onchain. The Play movement doesn’t stop until (3b,3t) – 3B gamers onchain, 3T agents in-game,” mentioned John Nash, COO of Play, in an announcement.
Neighborhood members and buyers are inspired to take part within the truthful launch and turn out to be a part of Play’s rising ecosystem.
