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Pocket Worlds, maker of the favored social gaming app Highrise has acquired Infinite Canvas, an AI-driven user-generated content material (UGC) growth group.
Infinite Canvas has created AI-powered experiences throughout UGC platforms like Roblox and Discord, reaching a peak of 19 million month-to-month lively customers. This acquisition positions Pocket Worlds to beef up its creator instruments, enabling extra tailor-made, dynamic experiences for its various Highrise group.
Highrise has generated greater than $250 million in income and 40 million gamers (as of June 2024). And people Highrise customers are predominantly ladies of their 20s.
Infinite Canvas developed its personal proprietary AI expertise to create accessible, by no means earlier than potential gaming experiences that resonate with various gamers and audiences. The achieved Infinite Canvas group joins Pocket Worlds to deal with sport, world, and gear innovation in Highrise, Pocket Worlds’ flagship platform.
Highrise is a inventive digital world uniquely designed for younger adults in search of group and inventive self-expression. It empowers customers to make avatars, categorical themselves, interact in shared experiences, and construct deep friendships.
Pocket Worlds stated its Highrise marketplaces have been profitable due to most accessible creator instruments and design submission packages. It launched Highrise Studio, a collection of growth instruments for creating and publishing video games and experiences on the platform through Unity.
“No one understands this generation of gamers and user-generated content better than Infinite Canvas,” stated Anton Bernstein, CEO of Pocket Worlds, the maker of Highrise, in a staement. “Their team has a proven track record of building on leading platforms, combining extreme creativity, expertise, and efficiency to deliver highly tailored experiences that stand out in a competitive sea of options. Highrise is a thriving world of players who are from all walks of life and entering their twenties, and this acquisition is part of our pledge to continue to serve this extremely distinct community and their interests worldwide.”
Highrise additionally caters to an viewers that has aged out of platforms like Roblox, offering an area the place younger adults can proceed to discover creativity and connection. By integrating Infinite Canvas group’s experience in crafting high-quality content material and proprietary AI tooling, Pocket Worlds will increase Highrise’s library of video games whereas persevering with to serve its distinct and extremely engaged viewers.
“I’m incredibly proud of what our team has built at Infinite Canvas—a library of over 100 games tailored to create engaging experiences across platforms, from mobile to Discord,” stated Sebastian Park, cofounder of Infinite Canvas, in a press release. “With our proprietary technology, we’ve developed new AI driven formats that unleash user creativity, all powered by a custom engine that enhances how AI models like LLMs interact with players to deliver tailored, consistent, and delightful experiences.”
Park added, “When we began building in Highrise, it became clear that this platform embodies the same innovation and tools that empower creativity and connection. Highrise’s developer tools are some of the best we’ve seen in the space and give the team more flexibility and efficiency in bringing ideas to life. Joining Highrise is a natural next step that enables our team to deliver even more meaningful and personalized experiences to a growing community and help Highrise reach diverse audiences at scale.”
Pocket Worlds is a Y Combinator-backed firm with over 50 million customers and 10,000 creators. Presently, the corporate has two platforms: Highrise, the main cell platform that permits anybody to simply create immersive worlds and charming video games, and Everskies, the main pixel doll group the place customers costume up avatars and chat with buddies. Pocket Worlds is constructing bleeding-edge expertise for builders and amateurs to create immersive experiences and worlds inside our digital universe.
