Puma is increasing its presence within the Web3 area by way of a brand new partnership with UNKJD Soccer, a sport that blends conventional sports activities and blockchain know-how. The collaboration brings Puma’s IP and sports activities legacy into the sport, introducing parts impressed by the model.
UNKJD Soccer permits gamers to construct groups suited to their playstyle and compete in tournaments. The sport rewards winners with Gems, which might be transformed into the sport’s native token, $MBS.
By way of this two-year partnership, Puma will introduce “Puma” Ballers, which signify in-game characters, and skins designed to resemble the model’s soccer attire, together with particular Puma tournaments that supply unique rewards.
Ivan Dashkov, Director of Rising Advertising Tech at Puma, emphasised the significance of this transfer, stating, “People are increasingly expressing themselves in games and digital worlds, so having the PUMA brand available in these environments is a huge priority to us as gaming culture is a part of our all-encompassing culture.”
This collaboration follows different notable steps Puma has taken in gaming and Web3. The model beforehand labored with Fortnite and PlayStation to reinforce its presence within the gaming trade.
In 2022, Puma made its debut within the metaverse by launching its “Black Station” throughout New York Vogue Week.
In 2023, Puma continued its Web3 ventures by releasing a non-fungible token (NFT) assortment referred to as “Super Puma” to have fun its seventy fifth anniversary. A number of months later, the corporate partnered with Web3 model 10KTF, acquired by Yuga Labs, to launch “Grailed PUMA Slipstream,” a sneaker assortment out there in each bodily and NFT variations.
One other notable initiative was Puma’s partnership with Roc Nation, the leisure company based by Jay-Z. Collectively, they launched an unique sneaker assortment that additionally incorporates NFTs.
