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Qualcomm unveiled its new Qualcomm Dragonwing model for its merchandise within the industrial, embedded IoT, enterprise and networking markets.
Don McGuire, chief advertising and marketing officer at Qualcomm, mentioned the designer of semiconductor chips already has its Snapdragon model, however now it’s breaking out one other model in Dragonwing that represents a major step in its journey to empower companies and industries to scale to new heights.
“As we continue to diversify, the core components of our platforms and solutions – AI, computing, and connectivity – are relevant to more industries than ever before,” McGuire mentioned. “From industrial robots to cameras, to industrial handhelds and drones, and more, this portfolio deserves a brand identity worthy of the technology innovation delivered across categories. Dragonwing, however, isn’t just a name; it’s our promise to drive transformation and elevate industry growth.”
In a world the place firms face the daunting problem of reworking and rising with new applied sciences and digital programs, the Dragonwing portfolio empowers firm development, productiveness and competitiveness—at a worldwide scale, McGuire mentioned.
This can be a new model centered on enterprise transformation, mentioned Ignacio Contreras, VP of product advertising and marketing at Qualcomm, in a press briefing.
“Given the broad variety of segments that we serve, now it’s time to introduce a new way to articulate and clarify the value position that we give to many products and many offerings beyond our Snapdragon brand,” Contreras mentioned.
“The brand — focused on industrial, IoT, enterprises and networking business audiences — reflects our diversification and commitment to development of products that transform industries,” Contreras mentioned. “This marks a significant step in our journey to empower industries to scale to new heights with the Qualcomm Dragonwing brand. It will sit and stand shoulder to shoulder with Snapdragon, while Snapdragon, as you know, offers premium experiences for consumers on mobile, automotive, wearables, PCs and other categories. Dragon wing is focused on business transformation.”
The Dragonwing model represents Qualcomm’s industrial and embedded IoT, enterprise and networking options. Forefront AI, high-performance, low-power computing, and unequalled connectivity are constructed into customized {hardware}, software program, and repair choices designed for pace, scalability, and reliability.
With Dragonwing merchandise, firms can unlock smarter decision-making, elevated operational effectivity, and quicker time-to-market. That is essential for industries like vitality and utilities, retail, provide chain, manufacturing, and telecom, enabling companies to develop into new alternatives, lengthen their aggressive edge and win in evolving markets.
An industrial-oriented model
The identify ‘Dragonwing’ and its stylized dragon icon symbolizes ascension, energy, and acceleration. The model’s shade palette consists of an influential purple, which fuses Qualcomm’s progressive blue and Snapdragon’s daring purple.
Collectively, Dragonwing and Snapdragon create a robust, purpose-built portfolio, strengthening management in each client and industrial segments, McGuire mentioned.
“We know the future of technology because we create it. With Dragonwing, we help businesses take a leap and accelerate their digital transformation with speed and confidence,” McGuire mentioned.
The Dragonwing model will make its debut at MWC (March 3-7) and Embedded World (March 11-13).
“This Qualcomm Dragonwing brand will encompass our industrial and embedded IoT products, wireless networking, such as solutions for Wi Fi access points and server infrastructure offices, offerings such as those for OpenRan,” Contreras mentioned. “Dragonwing means business growth with applications across a vast range of industries, from energy utilities, retail, telecom and much more. One important consideration is that horizontal technologies are building blocks that span across Dragonwing and Snapdragon platforms.”
He famous that at Cellular World Congress, Qualcomm could have merchandise that target AI workloads, significantly inferencing, which can be working throughout units, edge programs and cloud information facilities.
“You can think about connectivity as the oxygen that brings our digital experiences to life, and just like oxygen, when connectivity is lacking for expand quality, we all suffer here,” Contreras mentioned.
